Immersive is a term where the media and broadcast industry is heading towards which can be clearly seen with the amount of content available and the demand for a new and more captivating content. Between the 80s and 2000s, 3D was the height of content creation thanks to IMAX theatres and it reaching mainstream media and captivated audiences as the characters popped out from the screen and if in a movie you saw a bullet head towards the screen it was easy to believe it way meant for you. That was one of the first signs that immersive was going to be in more demand, and it was!
There was a time when 4D was introduced as part of an attraction at Disney parks and few more theme parks. How was 4D different from 3D? 4D brought some special effects of 3D to life, not so much as a bullet would actually hit you, but more like a car splashed water a small spray of water would hit you, small enough to not get you wet but enough for you to think that water actually left the screen. The best was an earthquake simulation where your seats also shook, drawing you more into the story.
However, since then, 4D did not grow that much as a commercial set up was best for it, but 3D evolved from being available on the silver screens to also being all the way to the screen at home as long as you could afford the TV created for it.
However, with 4D being only being commercial, a new virtual experience arrived with the introduction of Oculus rift. The Oculus rift placed a person into the virtual reality that was created/rendered, it allowed for exploration based on the movement either physical or using controllers. It turned very popular for gamers and also specifically designed VR (3D) experiences. However, the Oculus Rift came with a major drawback - it gave the user physical fatigue, commonly known as VR fatigue.
Denne historien er fra September 2022-utgaven av Digital Studio.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2022-utgaven av Digital Studio.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Blackmagic Design Powers New Studio Extreme Tokyo
G-ROKS Inc., under Korg Inc., has launched Studio Extreme Tokyo, a cutting-edge studio designed for recording and live streaming, centered around Blackmagic Design products.
Stellantis Launches Bengaluru's First Dolby Atmos 9.1.6 Immersive Audio Lab Powered by Genelec
Stellantis, one of the world's leading automakers, has recently opened its own state-of-the-art Dolby Atmos 9.1.6 qualified immersive audio lab in Bengaluru, powered by Genelec Smart Active Monitors.
Andrew Twenter as Calrec US National Technical Sales Manager
Group One, a professional audio and lighting distributor, is expanding its Calrec US sales team with the appointment of Andrew Twenter as National Technical Sales Manager, effective immediately.
Czech Radio Upgrades Riedel Artist Intercom System for Enhanced Broadcast Communication
Czech Radio, the public broadcaster of the Czech Republic, has upgraded its Riedel Artist intercom infrastructure as part of its ongoing system expansion.
ASG Appoints Kate Sims and Joe Marchitto to Strategic Roles
Advanced Systems Group (ASG) has bolstered its leadership team by appointing Kate Sims as Vice President of Strategic Accounts and Joe Marchitto as CTO of Strategic Accounts.
Ola's Krutrim Sparks AI Revolution with New Chip Family and Global Alliances
The first family of chips under development includes \"Bodhi\" for Al, \"Sarv\" for general computing, and \"Ojas\" for edge computing.
Sony Launches Al-Enhanced 4K Handheld Camcorders
Sony Electronics has introduced two new 4K handheld camcorders, the NXCAM HXR-NX800 and XDCAM PXW-Z200, designed for a wide range of professional applications including broadcast, corporate, faith, and education sectors.
Harmonic's Cutting-Edge Tech is Transforming Persidera's Video Delivery Game
Harmonic has announced that Persidera, a leading Italian media service provider, has deployed the company's XOS Advanced Media Processor to enhance video delivery for its customers.
NAB Studio Implements Unytalk Live for Enhanced Hybrid Event Production
Unytalk, a leading provider of interactive communication solutions, today announced that NAB Studio - a state-of-the-art broadcast production center located in the National Association of Broadcasters' (NAB) Washington, D.C. headquarters - has successfully implemented Unytalk Live to utilize the cloudbased platform for a variety of hybrid events both within and outside of the organization.
The Glittering Night!
The 7th Annual Digital Studio India Awards celebrated the media and entertainment industry's brightest talents. With the introduction of the Production Innovation Awards, the event highlighted the industry's commitment to technological advancement and excellence.
