Rozy, Korea's First Virtual Influencer Isn't Human but Humane
RollingStone India|September 2022
The computer-generated model intends to reduce environmental pollution and seeks to have a positive impact on people
DEBASHREE DUTTA
Rozy, Korea's First Virtual Influencer Isn't Human but Humane

Never in my wildest dreams did I foresee myself doing a virtual influencer interview. Yes, a virtual influencer, by the way. It took me a while to process this, especially after seeing Rozy’s Instagram account. Rozy is Korea’s first virtual influencer. Although Lu Do Magalu, Lil Miquela, Knox Frost, Thalasya, and Imma are some of the very popular virtual influencers I was already aware of, Rozy's inexplicable likeness to a human being left me mystified, to say the least.

If you haven't been living under a rock, you know that virtual influencers and virtual idols are intrinsically equivalent and have achieved sustained success. Besides, technological advancements have also enabled creators to customize the traits and behavior of virtual idols through the use of artificial intelligence and innovative methodologies.

In a question-and-answer session with KOREAZ, Baik Seun-gyup, CEO of Sidus Studio X, observed that Rozy, his brainchild, “is a representative character of the MZ generation.” “We studied the faces of popular celebrities liked by the MZ generation, and we found that this generation prefers natural faces.” Additionally, he noted, “In Rozy's case, we created over 800 faces, making her face not only more realistic but also more detailed compared to other virtual characters.”

If the COVID-19 pandemic and our unrelenting struggle against an elusive but deadly virus restored my faith in any other virus breakout like a zombie apocalypse, the metaverse centered on social engagement with entities like Rozy has secured my belief in humanoid robots like Aji 3 from I'm Not a Robot or the android Nam Shin III from Are You Human?

Denne historien er fra September 2022-utgaven av RollingStone India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 2022-utgaven av RollingStone India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ROLLINGSTONE INDIASe alt
SPICE WORLD
RollingStone India

SPICE WORLD

Ice Spice ignored the haters, commanded our attention, and became a new kind of star. Next up: a great debut album

time-read
10+ mins  |
October 2024
Pritam: THE HIT MAKER
RollingStone India

Pritam: THE HIT MAKER

INSIDE THE MIND OF HINDI FILM MUSIC DIRECTOR PRITAM CHAKRABORTY, WHO RECENTLY WON HIS FIRST NATIONAL AWARD FOR BRAHMASTRA: PART ONE - SHIVA, ON HOW HE CREATES SCORES THAT ENDURE AND SONGS THAT CLOCK MILLIONS OF STREAMS

time-read
10 mins  |
October 2024
K-Drama Flashback: 'My Name'
RollingStone India

K-Drama Flashback: 'My Name'

'My Name,' starring Han So-hee in the titular role, deftly subverts gender norms in society via a story of relentless fight for revenge

time-read
3 mins  |
October 2024
LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN
RollingStone India

LAST NIGHT I DREAMT I WENT TO SILENT HILL AGAIN

The 'Silent Hill 2' Remake has you returning to that restless dream from 23 years ago

time-read
8 mins  |
October 2024
FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'
RollingStone India

FIFTY FIFTY: 'WE'LL CONTINUE TO SHOW OUR BEST SELVES'

Fifty Fifty's single 'Cupid' was a viral hit. The K-pop girl group is back with renewed vigor, releasing its new album, 'Love Tune.' The following interview covers details, insights, and anecdotes

time-read
2 mins  |
October 2024
EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'
RollingStone India

EXCISE DEPT: 'IT WAS IMPORTANT TO CREATE STRONG, BOLD CONTRASTS'

From An Armory Of Instruments To Personal Stories Told With An Uncharacteristic Straightforwardness, The Delhi/Goa Band Are Taking Over The World With Their Latest Full-Length

time-read
6 mins  |
October 2024
Mali is Heading to SXSW Sydney in October
RollingStone India

Mali is Heading to SXSW Sydney in October

For the longest time I have known that my music has a significant market outside the country,' says the Chennai/Mumbai pop artist

time-read
2 mins  |
October 2024
Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas
RollingStone India

Ji Chang-wook, Lee Jun-ho, and Cha Eun-woo to Star in Superhero K-Dramas

Features the upcoming 'Twelve,' 'Cashero,' and 'The Wonder Fools' with the Korean stars in exciting new roles

time-read
2 mins  |
October 2024
Yoon Seobin Makes a Stylish Comeback with 'Rizz'
RollingStone India

Yoon Seobin Makes a Stylish Comeback with 'Rizz'

The Korean actor and singer well-known for starring in the K-drama Kissable Lips' returns to the music scene after a 10 months hiatus

time-read
2 mins  |
October 2024
Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'
RollingStone India

Markio Tanaldo Pours Out Emotions in 'Mera Koi Na'

The Arunachal Pradesh singer-songwriter's second release is a poignant Hindi song that pays tribute to his late father

time-read
2 mins  |
October 2024