I first came across Niharika NM half-adecade ago. Unlike the vertical videos we are used to seeing her in, I recall watching the then-rookie content creator on a landscaped YouTube, where she focused her content around topics almost every teen or 20-something could relate to. There was something for everyone – from a scathing commentary on the types of people at birthday parties to laments about dumb things people do in horror films. Her content felt familiar and close to home, especially for longterm fans of Canadian-Indian YouTuber Lilly Singh, who’ve watched her present the most quintessential tales of growing up brown. Was she aspiring to be India’s very own Lilly Singh? The two creators might be cut from the same comedic cloth, but Niharika holds her own as a one-of-a-kind Gen Z goofball.
EVERY SUCCESS STORY BEGINS realizing you’ve boarded the wrong train of life. For Niharika, her road to becoming one of India’s trailblazing digital content creators began when she found herself at sea during college; “It all started in the second year of engineering when I realized that I wanted to do anything but engineering,” Niharika tells Rolling Stone India. “So, I picked up a camera, called it a hobby and called myself a YouTuber.”
Denne historien er fra August 2022-utgaven av RollingStone India.
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Denne historien er fra August 2022-utgaven av RollingStone India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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DANCE-FLOOR BLISS AND THE SEARCH FOR (POST-) HUMAN CONNECTION
Over the course of roughly a decade, CARIBOU, the electronic-leaning project from Canadian musician and composer Dan Snaith, has released intricate, sonically inventive records that cradle rhythm and history. On \"Home,\" from 2020's Suddenly, he coos softly alongside a frenetic flip of Gloria Barnes' 1971 single of the same name. There, the subtle cracks and gestures in his voice manage to breathe life into the digitally-manipulated sample. Caribou's music has so far thrived on this quality — Snaith's seemingly boundless musical curiosity and his ability to crystalize big ideas into euphoric moments of dance-floor bliss. It's why his choice to use artificial intelligence on his vocals for his latest album, Honey, feels like a misstep. Here, Snaith's voice is transformed in character and identity, at times creating revelatory moments, like on \"Come Find Me,\" where he's reimagined as a treacly-toned young woman, though in small enough doses for it to work. Elsewhere, like on the rap-adjacent \"Campfire,\" where Snaith renders himself as the sort of rapper you might hear on a Caribou track (think Definitive Jux vibes), the concept breaks down.
Get Closer: The Intimate Gaze of Films at NYFF62
A second intimacy arises between our lives and those unfolding on screen... and in setting their sights on exploring ordinary lives at close range, filmmakers at this year's New York Film Festival deepened that intimacy to great effect
Meet the Women DJs Shaping Global EDM
For years, men have led the electronic dance music (EDM) scene, but lately, women DJs have been shaking things up in every sense. These talented artists aren't just challenging gender norms—they're redefining the art of music production and live performance. With fresh styles and creativity, they're leaving a lasting impact on the EDM world, proving that the future of dance music is vibrant, inclusive, and thrilling.
Is India's Music Festival Season : Privilege Only Few Can Afford?
With soaring ticket prices, are Inda's music festivals slipping out of reach for the average fan?
Unpacking the Excitement and Inspiration of SXSW Sydney
The festival underscored the essential role of music as a universal language shaped by local culture
How Earthgang Fought the Algorithm and Won
Atlanta duo discuss their new album, Perfect Fantasy, working with Pharrell and Snoop, and staying independent
Foster The People: 'Fame can literally shorten your life-it's intense, and it gets in your head'
We caught up with the iconic indiepop icon Mark Foster to talk 2024's Paradise State of Mind, creative influences, and the personal journey of an artist
Everything Everything on Their India Debut and Writing 'Emotionally Interesting Music
British art-rock band's vocalist-guitarist Jonathan Higgs talks about performing at Bandland 2024 in Bengaluru and having die-hard fans who'll talk to them about politics as well as personal stories
INDIA'S HIP HOP MOVEMENT GAINS MOMENTUM
SPOTIFY IS PUTTING INDIA'S DIVERSE HIP-HOP VOICES AND REAL STORIES IN THE SPOTLIGHT
TINASHE 'I'VE BEEN IN THE GAME 10 YEARS.I'M NOT NEW TO THIS.I'M TRUE TO THIS'
The singer reached a new peak when her song ‘Nasty’ went wildly viral. Now, Tinashe is energized and ready for more
