SHE didn’t sing any new songs, her outfit and performance were tame by her usual standards and she wasn’t even paid for doing the gig.
Yet, in less than 15 minutes, Rihanna showed just why she’s one of the world’s savviest businesswomen with her Super Bowl halftime show performance.
RiRi had more on her mind than trilling out a tune at the widely watched sporting spectacle. She promoted her beauty and lingerie brands when she blotted her face delicately with makeup from her Fenty Beauty line halfway through her 13-minute mini concert.
Her dancers were all decked out in items from her Savage X Fenty line and the company later sent out a text encouraging fans to buy all the looks inspired by the performance.
Sales of her music soared when six of her songs entered the iTunes chart, and searches for her Fenty Beauty brand surged by a whopping 833%.
And, of course, there was the casual pregnancy reveal that ensured she’d be the talk of the town for weeks.
The 35-year-old Grammy winner, who welcomed a son with rapper A$AP Rocky (34) in May last year, debuted her new baby bump in a red-hot designer jumpsuit while floating on a platform suspended above the stage, effortlessly belting out a medley of her greatest hits.
Rihanna may have begun her career as a singer, but in just under two decades she’s reinvented herself as an actress and businesswoman and become a billionaire in the process.
Denne historien er fra 2 March 2023-utgaven av YOU South Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra 2 March 2023-utgaven av YOU South Africa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BALLON IN THE BAG
Manchester City midfielder Rodrigo Hernandez Cascante says his Ballon d'Or win is a victory for Spanish football
IT WAS ALL A LIE
A new doccie exposes the Grey's Anatomy writer who fabricated her life story
'I WILL NEVER GIVE UP'
After her husband, anticorruption activist Alexei Navalny, was poisoned and murdered by the Kremlin, she became the public face of Russia's opposition. In this candid interview Yulia Navalnaya opens up about life on the run, her perilous family life and why she's continuing her husband's fight to save their country
AGREE TO DISAGREE
Trevor Noah on how his childhood squabbles with his mother inspired his delightful new book
PAUSE THE CLOCK
Researchers have discovered that the ageing process spikes at 44 and 60. Here's what you can do to slow it down
MPOOMY ON TOP
We chat to SA's most popular female podcaster about love, loss and her booming success
MY BROTHER IS NOT TO BLAME
Tinus Drotské says his sibling, ex Bok Nǎka, is the victim in the brawl with a neighbour that landed up in court
MATT THE RECLUSE
A year after his friend's tragic death, the actor continues to shun the spotlight
A LEAP OF FAITH
After her husband tried to kill her by tampering with her parachute she thought she'd never trust a man again-but now she's found love
THEY'RE MY KIDS!
This West Coast woman treats her monkeys as iftheyre humans and animal activists are not happy about it
