SECRETS OF THE PET FOOD INDUSTRY
YOU South Africa|21 March 2024
Dog and cat food is a R2-trillion global industry, but how do we know if our furry friends like what we're serving up or if it's good for them? We step inside one of the world's biggest pet care research centres to see what goes into developing popular brands
VIVIAN HO
SECRETS OF THE PET FOOD INDUSTRY

FLORENCE Meowmalade came to me on a chilly winter night last year. A one-year-old orange tabby with a little pink nose, she arrived at my door in London after travelling for three days in a van with 30 dogs across continental Europe. She brought with her an EU pet passport, a soiled pink blanket and a penchant for snuggling into any available lap.

The arrival of Florence, or Lady Meowmalade as she shall be addressed by her lessers, marked the first time in my life that I had a small creature entirely dependent upon me for her wellbeing. And like so many pet owners before me, her wellbeing became my fixation.

During her time on the streets of Vaslui in Romania, Florence's teeth had come loose. By the time she reached me, she had none. Her foster mother, who cared for Florence in Romania until she left for London, assured me that she still had a healthy appetite and could sustain herself on kibble - dry, compound food - albeit the kind made for kittens. And she seemed to like it. She came to us at least a kilo overweight, her pouch swaying whenever she trotted into the room.

But I couldn't stop worrying about her little pink gums. If I had no teeth, I wondered, would I enjoy gumming down hard-baked pellets for every meal? Or would I prefer some of that soft wet mix that, in pet food commercials, you see getting spooned so alluringly onto pristine white plates?

Most pets once got by on little more than table scraps, and whatever extra they could hunt or scavenge. Today, things are different. The love humans have for their pets, combined with capitalism's eagerness to exploit our every desire and anxiety, means pets can now eat better than their owners do.

Denne historien er fra 21 March 2024-utgaven av YOU South Africa.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra 21 March 2024-utgaven av YOU South Africa.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA YOU SOUTH AFRICASe alt
PUSHED TO THE LIMIT
YOU South Africa

PUSHED TO THE LIMIT

The unusual relationship between an heiress and her husband has taken a sinister twist

time-read
5 mins  |
5 September 2024
HOW TO MAKE A SUPERBABY
YOU South Africa

HOW TO MAKE A SUPERBABY

Noor Siddiqui says her company can test embryos for hundreds of conditions from diabetes to Alzheimer's. Critics call it social engineering but she insists she's just giving prospective parents the means to avoid a lot of future heartache

time-read
10+ mins  |
5 September 2024
THE GROWN-UP BRAIN
YOU South Africa

THE GROWN-UP BRAIN

If you think your brain deteriorates as you age, think again!

time-read
3 mins  |
5 September 2024
THE eyes HAVE IT
YOU South Africa

THE eyes HAVE IT

They're the windows to our soul - and the first place to show the stresses of everyday life. Juliette Winter reveals expert tips to de-puff, brighten and smooth this delicate area

time-read
1 min  |
5 September 2024
WE'RE IN THIS TOGETHER
YOU South Africa

WE'RE IN THIS TOGETHER

It hasn't been an easy road but now this bodybuilding couple are making waves in the industry

time-read
4 mins  |
5 September 2024
I CAN'T WAIT FOR SUMMER!
YOU South Africa

I CAN'T WAIT FOR SUMMER!

Annetjie's about to get effective treatment for the skin condition that has blighted her life and she's looking forward to hitting the shops and facing the world

time-read
5 mins  |
5 September 2024
'SHE NO THREAT TO ANYONE'
YOU South Africa

'SHE NO THREAT TO ANYONE'

When SA boxer Chris van Heerden's Russian girlfriend went to visit her parents she was thrown in jail and accused of treasonnow he's in a fight to free her

time-read
5 mins  |
5 September 2024
SUNK IN 16 MINUTES!
YOU South Africa

SUNK IN 16 MINUTES!

A sun-drenched holiday turned into a living nightmare for those aboard this luxury vessel

time-read
5 mins  |
5 September 2024
READY TO SMILE AGAIN
YOU South Africa

READY TO SMILE AGAIN

A groundbreaking surgical procedure will restore this Limpopo teen's badly damaged jaw and teeth

time-read
5 mins  |
5 September 2024
HARRY AT A CROSSROADS
YOU South Africa

HARRY AT A CROSSROADS

As the prince turns 40, royal experts paint a picture of a troubled soul- isolated, homesick and struggling to find a purpose in life

time-read
8 mins  |
5 September 2024