Cricketer Suryakumar Yadav Makes a Bold Statement in Men of Platinum's Latest Campaign

Capturing the essence of a true man of character, the brand welcomes leading cricketer “SKY” - Suryakumar Yadav into its fold. Selected as the face of its latest campaign, Suryakumar’s journey mirrors the enduring rare qualities that platinum stands for.

Six captivating digital films, a television rendition, print and other content formats work together to weave parallel narratives of Suryakumar’s journey, and the rare values that Men of Platinum represent. The campaign thought is brought alive via an immersive journey into the life of this extraordinary cricketing talent through an engaging series titled “A Minute with Men of Platinum X Suryakumar Yadav”. This unique six-part mini-series pulls back the curtain on his life, tracing the threads of his journey and aligning them with the core values that Men of Platinum symbolize.