Tiffany & Co SHOPPING (AND BREAKFAST) AT TIFFANY'S

Tiffany & Co has had a long and eventful journey since its inception in 1837; the brand has changed hands more than once and has seen its share of ups and downs. Regardless, it continues to be an iconic brand, emblematic of glamour and luxury

In the world of global jewellery, the name "Tiffany' stands as an iconic brand, and a quintessential emblem of glamour and sparkle, known particularly for its sterling silver and diamond jewellery. With a long history dating back to 1837, it has seen ups and downs in its illustrious journey, but has never lost its sheen.

The brand was immortalized in the 1961 Hollywood film, Breakfast at Tiffany's, starring Audrey Hepburn, who played the role of the vivacious socialite, Holly Golightly. Incidentally, the film itself was based on the 1958 Truman Capote novella of the same name. The glamorous Hepburn lent her enduring aura to the brand, entrenching it in public consciousness for times to come.

Tiffany & Co was immortalized in the 1961 Hollywood film, Breakfast at Tiffany's, starring Audrey Hepburn, who played the role of the vivacious socialite, Holly Golightly. Incidentally, the film itself was based on the 1958 Truman Capote novella of the same name. The glamorous Hepburn lent her enduring aura to the brand, entrenching it in public consciousness for times to come.

That is not to say it that Tiffany & Co has had a smooth run all along the much-publicized feud between the French luxury goods conglomerate, Moët Hennessy Louis Vuitton (LVMH), and Tiffany regarding the takeover of the latter by the former, made headlines, with the spat being anything but glamorous! But the takeover was finally completed, and today, Tiffany is an LVMH brand. It stands at number 10 on Fast Company's list of the World's 50 Most Innovative Companies of 2023.

MARKETING GENIUS OF TIFFANY