Venus Jewel: LEADING THE WAY IN ETHICAL DIAMOND MANUFACTURING AND INNOVATION

Venus Jewel, a prominent supplier of premium polished diamonds, has established itself as a leader in ethical diamond manufacturing and innovation. With a strong commitment to transparency, superior product quality, and responsible business practices, Venus Jewel has become the preferred partner for luxury brands and retailers. Devansh Shah, Partner, talks about how the company's visionary approach has transformed the industry and set new standards in ethics and craftsmanship

Venus Jewel is a leading supplier of premium polished, natural diamonds. Its commitment to innovation, superior product quality and transparency, with ethical business practices, has made it the preferred partner of most of the prominent luxury brands, jewellery designers and retailers.

Venus Jewel’s expertise is in large-sized round and fancy shaped solitaires, ranging from 0.3 to 30+ carats. Founded in 1969, under the visionary leadership of brothers Sevantilal Shah and Ramniklal Shah, Venus Jewel has been built on the foundations of righteousness and fairness to all. It has played an instrumental role in transforming the Indian diamond industry into the modern, high-quality, upscale sector it is today, and has brought industry-leading standards of craftsmanship, technology and customer service into practice.

Recently, Venus Jewel showcased the 52.64ct Royal Oval, which is one of the notable masterpieces among many. Venus Excellent Cut fancy shaped diamonds have enhanced light performance, brighter corners, and precise symmetry, to enchant at first sight.

A frontrunner 

“We can’t change the market; we have to change according to the market.” This is what Venus Jewel’s co-founder Ramniklal Shah has said. “Our strong values, ethics, transparency and commitment are what set us apart from the rest of the market, and we believe this essence of commitment is deeply ingrained in our business approach,” says Devansh Shah, Partner, Venus Jewel.