WE CREATED THE BRAND BECAUSE… we needed innovative textures and formulations that we didn’t see in the market, like our Matte Lip Balm — which is a play on contrasts because of its hydrating properties, but with a blurred finish.
AS TWINS… we were born business partners, so the synergy comes very naturally. Whenever one of us disagrees about one thing, we will listen to each other’s takes and agree to go one way or another.
WHEN WE THINK ABOUT OUR USERS… we think about how they go about their day, like whether they have time to go home for a makeup change, or what they want their counter to look like and how magnetic stacking helps with that, and vice versa.
OUR ETHOS OF BEING MINIMAL OPTIMAL… means we’re not compromising the aesthetic for the function.
BEAUTY IS… for everyone. We want people to feel like they can make mistakes, and use our products easily, no matter their experience level or familiarity with the beauty space.
Denne historien er fra May 2023-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra May 2023-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Awakening After Adversity
Author and wellness advocate JILL ALPHONSO says the one thing that breast cancer taught her was to prioritise herself-a lesson every young woman must learn.
Miami Vibes
Urban art, dreamy beaches, Latin flavour...find out why these have made MIAMI a sought-after destination.
The Language Of Flowers
Young designers are falling for the subversive power of a classic motif.
The Joy Luck Club
The duo behind YanYan takes play very seriously. Phyllis Chan and Suzzie Chung share how they are shaking up the world of knitwear while having absolute fun.
Wild West
For its latest collection, WEEKEND MAX MARA teams up with American actress Lucy Hale to embrace the season's rustic charm.
Men Of The Hour
Fresh off the success of their drama, 4MINUTES, Thai actors Bible Wichapas Sumettikul and Jespipat Tilapornputt are on the cusp of international stardom.
Conquer The Day
As a versatile everyday watch with panache, LONGINES' new Conquest collection gets the job done very nicely.
Woman On A Mission
Rebecca Lim may have taken a step back from showbiz to settle into her new role as first-time mum, but the actress wants everyone to know that they haven't seen the last of Becks. She talks to ELLE about reconciling motherhood and career.
The Making Of An Icon
"SHOUT, SHOUT, LET IT ALL OUT," sings Fann Wong as glittering creations from Buccellati are carefully put on her.
Million Dollar Woman
With her dazzling confidence and supermodel aura, GIGI HADID is the embodiment of Rabanne's new Million Gold For Her fragrance.
