WE CREATED THE BRAND BECAUSE… we needed innovative textures and formulations that we didn’t see in the market, like our Matte Lip Balm — which is a play on contrasts because of its hydrating properties, but with a blurred finish.
AS TWINS… we were born business partners, so the synergy comes very naturally. Whenever one of us disagrees about one thing, we will listen to each other’s takes and agree to go one way or another.
WHEN WE THINK ABOUT OUR USERS… we think about how they go about their day, like whether they have time to go home for a makeup change, or what they want their counter to look like and how magnetic stacking helps with that, and vice versa.
OUR ETHOS OF BEING MINIMAL OPTIMAL… means we’re not compromising the aesthetic for the function.
BEAUTY IS… for everyone. We want people to feel like they can make mistakes, and use our products easily, no matter their experience level or familiarity with the beauty space.
Denne historien er fra May 2023-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra May 2023-utgaven av ELLE Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Paradise In Slow Motion
Lush landscapes, pristine beaches, colonial architecture, abundant wildlife and warm hospitality-Sri Lanka is a treasure trove of experiences best savoured at leisure.
Rebel With A Cause
Stylistic dichotomies lie at the heart of Chinese designer Di Du's work. She shares how this love for the subversive has been the key to her namesake label's success.
Count The Seconds
Never underestimate the power of a watch to elevate your look-even more so when it's a good-looking chronograph. These BELOW-40MM NUMBERS will do the trick.
The Promising Future Of Skin
From ectoins to nutricosmetics to collagen banking, the latest cosmetic trends are looking bright.
Johnny Depp 'I Am The 2,000-Year-Old Man!'
Johnny Depp is back in the limelight. Behind the camera, he has directed his second film, MODI, set for release this autumn. In front of the camera, he is still embodying "SAUVAGE" for Christian Dior Parfums with a new scent, "EAU FORTE". In this exclusive interview with ELLE, the polymorphous artist opens up about his creative journey.
A Timeless Love Story
Far from being at war with each other, disparate generations can be brought together by tumultuous times-with transformative consequences. PHOEBE LUCKHURST celebrates the charm, comfort, and community found in an ageless approach to friendship.
CHIC in the city
South Korean actress Mun Ka Young shows how to rock TUMI's fall 2024 collection that's inspired by the dynamic architecture of Seoul.
Igniting the Creative Spark
MUST-SEE EVENTS AND EXPERIENCES WORTH CATCHING DURING Singapore Design Week.
SPEED Queens
Racing veteran Susie Wolff talks about closing the gender gap in motorsports with an all-girls racing championship.
Crème de la Crème
Ultra-luxurious moisturisers that will have your r skin looking like radiant perfection.
