The Modern Timekeeper
ELLE Singapore|November 2023
For Tag Heuer, Balancing The Values Of Heritage With Human Connection And Emotion Is Their Way Of Projecting The Brand Into The Future. The Story Of Carrera Is One Living Example
CAROLINE SUGANDA
The Modern Timekeeper

Like any brand with more than 160 years of heritage, TAG Heuer has no lack of stories to tell. What sets them apart from others, however, is how they choose to tell their stories. For the Swiss watchmaker, it’s in the good hands of heritage director of TAG Heuer Nicholas Biebuyck. He not only knows the brand inside out, he knows how to get his message across effectively. Besides being in charge of the brand’s heritage and archives, his role also includes propelling the brand’s product development and marketing today.

Denne historien er fra November 2023-utgaven av ELLE Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November 2023-utgaven av ELLE Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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