DEUXMOI Made Me Buy It
ELLE US|February 2023
How a gossip site became beauty's unexpected truth teller.
KATHLEEN HOU
DEUXMOI Made Me Buy It

A non please. But the hottest new beauty influencer, with 1.7 million followers, doesn’t have a face. Still, she can tell you exactly which version of Biologique Recherche’s Lotion P50 celebrities are using, and what L.A. beauty store is tops. DeuxMoi won’t be calling in a Sunday Spotted: Beauty item about herself, but if she were, it would include the 1970 version of P50, dubbed “Jesus in a bottle” by insiders, and the top shelf at Violet Grey—at least according to the anonymous woman behind the Instagram account. Although DeuxMoi receives hundreds of DMs a day about anonymous sightings, there’s one thing that keeps her up at night, and it’s not whether Olivia Wilde and Harry Styles will ever get back together again. “I’m telling you, I think about [celebrity skin] all the time,” she tells me via phone. “One of the main descriptors that people use when they see celebrities is, ‘Their skin is amazing.’”

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