In the LOOP
ELLE US|April 2023
Fashion's biggest buzzword right now is circularity. What would it take to actually make that happen?
Alyssa Hardy
In the LOOP

Kantamanto Market, a secondhand exchange in Accra, Ghana, has piles of clothing taller than the people walking through it. When the wind picks up, T-shirts whirl around the seemingly endless rows of clothes, most of which have been discarded and donated from Canada, the United States, and Europe. It’s impossible to know the exact amount of clothing in the world, but between social media hauls, overwhelmed secondhand markets, and textile-burdened landfills, all signs indicate that we have too much. Still, more than 100 billion new pieces are created every year, and many will meet the same sad fate as those flying T-shirts. That’s why the call for a circular fashion industry is getting louder than ever.

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