I signed two nondisclosure agreements, flew seven hours from New York City to London, and took a two-hour bus ride to bring you this story. Welcome to Malmesbury: population 7,181, and home to D9, one of the biggest innovation centers in the beauty space.
The D refers to Dyson, the inventor of the bagless vacuum cleaner and the brand that made airwrap a verb. D9 is just one small part of the company’s 75-acre technology campus. At Dyson’s invitation, I visit an acidic-smelling room filled with millions of dollars’ worth of 3-D printers; meet a scientist who grew his hair down to his shoulders to self-test everything he’s developing; and eat in the company cafeteria, where there is a pizza oven enameled in the exact same shade of fuchsia as the brand’s hot tools.
For the last six years, “Project 553,” now known to the world as the Dyson Airstrait ($499; dyson.com), was coming to life here. Former jet engine and automobile engineers worked on the handheld tool, which went through thousands and thousands of prototypes—all made on those 3-D printers—and harnessed 25 years of airflow research started by the brand’s founder, Sir James Dyson. (Dyson was knighted in 2007, and in 2019, Queen Elizabeth II was photographed at Buckingham Palace with a Dyson fan in the background—which proceeded to sell out almost instantly.)
Denne historien er fra June/July 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June/July 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Peer Into Our Crystal Ball
And behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting innovations ahead.
THE BIRTH OF THE LITERARY IT GIRL AESTHETIC
A new book brings Joan Didion, Eve Babitz, and their still-influential style into focus.
Love Lessons - JOHN DAVID WASHINGTON
The actor and former pro-athlete - star of Tenet, The Creator, and now The Piano Lesson, in select theaters November 8 - talks about facing his fears, being ghosted, and meeting one actual ghost.
KYLE'S WORLD
Front-row fixture and budding designer Kylie Jenner expands her growing empire.
Kesha Frees Herself
With a new album, her own record label, and a 10-year plan to upend the music industry, the liberated pop star says anyone with \"deep, dark secrets better run.\"
Making Her Own Way
Actress Nico Parker is shining by embracing her individuality.
WHERE THE WORLD'S BEST SKIERS GO
From the steepest slopes to luxury spas, find your spot.
EMPIRE STATE OF MIND
A new launch from Michael Kors celebrates the beauty and grit of New York City.
OUT OF OFFICE
For Agua by Agua Bendita, resort isn't merely a season—it's a lifestyle.
Fringe Fantasy
Alessandro Michele gets into a '60s groove with the Garavani Nellcôte bag from his debut collection for Valentino.