I signed two nondisclosure agreements, flew seven hours from New York City to London, and took a two-hour bus ride to bring you this story. Welcome to Malmesbury: population 7,181, and home to D9, one of the biggest innovation centers in the beauty space.
The D refers to Dyson, the inventor of the bagless vacuum cleaner and the brand that made airwrap a verb. D9 is just one small part of the company’s 75-acre technology campus. At Dyson’s invitation, I visit an acidic-smelling room filled with millions of dollars’ worth of 3-D printers; meet a scientist who grew his hair down to his shoulders to self-test everything he’s developing; and eat in the company cafeteria, where there is a pizza oven enameled in the exact same shade of fuchsia as the brand’s hot tools.
For the last six years, “Project 553,” now known to the world as the Dyson Airstrait ($499; dyson.com), was coming to life here. Former jet engine and automobile engineers worked on the handheld tool, which went through thousands and thousands of prototypes—all made on those 3-D printers—and harnessed 25 years of airflow research started by the brand’s founder, Sir James Dyson. (Dyson was knighted in 2007, and in 2019, Queen Elizabeth II was photographed at Buckingham Palace with a Dyson fan in the background—which proceeded to sell out almost instantly.)
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Denne historien er fra June/July 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Surreal Life of Tyla - Inside the dizzying, meteoric rise of a true African pop star.
The night before the Opening Ceremony of the 2024 Paris Olympics, Tyla was unusually calm. The South African singer was about to give a surprise performance at the Prelude to the Olympics, held at the Fondation Louis Vuitton and attended by celebrities from Zendaya to LeBron James.I was asked to do the event by Pharrell [Williams, Louis Vuitton Men's creative director], so it was insane-an instant 'Yes, she says. Sometimes I'm nervous, like I'm really nervous. But this time, Tyla looked forward to the show the entire day.
Wellness - Amazing Grace - Actress Toks Olagundoye was making people laugh on TV while managing intense treatments for breast cancer.
My work makes me really happy, says Toks Olagundoye, an acting veteran who plays Olivia Finch on the Paramount+ reboot of Frasier. That's one reason she stuck with the hit show's first season despite a shock diagnosis: During the course of preparing for and filming the series, as well as Paramount+'s Fatal Attraction, she underwent chemotherapy and six surgeries to treat breast cancer. Feeling healthy ahead of Frasier's Season 2 launch on September 19, she talks to ELLE about her healing story.
Shanghai Rising - An international fashion presence and an appreciation for the city's own talent are powering a renaissance in China's largest city.
A year ago, Louis Vuitton wrapped the giant warehouse space housing Fotografiska Shanghai in electric blue. The occasion? "Nóng Hó, Shanghai" (Shanghainese for "Hello, Shanghai"), a four-week cultural festival of book clubs, architecture tours, and live music to promote the maison's City Guide Series. "Everything was built in 48 hours, whereas in London that would've taken weeks," says Shem Jacobs, a recent transplant to Shanghai and Fotografiska's director of partnerships, Asia. "The efficiency here is really amazing."
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