Excuse me! You with the sunscreen tube? I’m looking to speak with the new head of the water slide commission? The president of lazy river leisure yachting? The beach ball inflation analyst? Welcome to the world of Vacation, where the out-of-office reply is always turned on, the fruit garnishes for poolside drinks are always pre-prepped, and most importantly, the “leisure-enhancing” sunscreen is easily blendable and more fun to apply.
“The Office crossed with Jimmy Buffett’s brand world” is how Vacation cofounder Marty Bell once described the brand, which combines dermatologist- approved SPF with ’80s beach club and margarita-loving dad vibes. Its products include Classic Whip (a sunscreen mousse whose packaging is meant to resemble a can of Reddi-wip); SPF 30 Baby Oil (a glossy sunscreen oil that winks to the memory of a front lawn lie-out); and Classic Lotion, with notes of swimsuit Lycra and coconut, which Vacation calls the “world’s best-smelling sunscreen.”
One of the brand’s goals is to make wearing SPF feel like less of a chore. “We want a ‘candy store’ of wild, fun sunscreen products to exist in the sunscreen aisle,” says cofounder Lach Hall. The environmentally friendly offerings are all SPF 30 and above, reef-safe, and paraben-free, and the spray and mist sunscreens are aerosol-free (from $18; vacation.inc). If you miss Bain de Soleil, the ’80s beauty mainstay that featured South of France marketing and an iconic scent (beloved by Michael Kors), then Vacation could be a good substitute.
SCI-FI SUNSCREEN
Denne historien er fra June/July 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra June/July 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Surreal Life of Tyla - Inside the dizzying, meteoric rise of a true African pop star.
The night before the Opening Ceremony of the 2024 Paris Olympics, Tyla was unusually calm. The South African singer was about to give a surprise performance at the Prelude to the Olympics, held at the Fondation Louis Vuitton and attended by celebrities from Zendaya to LeBron James.I was asked to do the event by Pharrell [Williams, Louis Vuitton Men's creative director], so it was insane-an instant 'Yes, she says. Sometimes I'm nervous, like I'm really nervous. But this time, Tyla looked forward to the show the entire day.
Wellness - Amazing Grace - Actress Toks Olagundoye was making people laugh on TV while managing intense treatments for breast cancer.
My work makes me really happy, says Toks Olagundoye, an acting veteran who plays Olivia Finch on the Paramount+ reboot of Frasier. That's one reason she stuck with the hit show's first season despite a shock diagnosis: During the course of preparing for and filming the series, as well as Paramount+'s Fatal Attraction, she underwent chemotherapy and six surgeries to treat breast cancer. Feeling healthy ahead of Frasier's Season 2 launch on September 19, she talks to ELLE about her healing story.
Shanghai Rising - An international fashion presence and an appreciation for the city's own talent are powering a renaissance in China's largest city.
A year ago, Louis Vuitton wrapped the giant warehouse space housing Fotografiska Shanghai in electric blue. The occasion? "Nóng Hó, Shanghai" (Shanghainese for "Hello, Shanghai"), a four-week cultural festival of book clubs, architecture tours, and live music to promote the maison's City Guide Series. "Everything was built in 48 hours, whereas in London that would've taken weeks," says Shem Jacobs, a recent transplant to Shanghai and Fotografiska's director of partnerships, Asia. "The efficiency here is really amazing."
The Power of Kindness
To mark National Hispanic Heritage Month, Lauren Sánchez and Nina Garcia come together for a conversation about identity, education, and civility.
The Gift of Ketanji Brown Jackson
In an exclusive profile and a new memoir, the history-making Supreme Court justice is telling her story.
Gaining Momentum
Vaccines, targeted meds, and a new way to stop hair loss? Breast cancer research is reaching a breakthrough point.
The Miami Glam Squad
The city's rising cohort of beauty entrepreneurs is leading the Latine beauty boom.
Golden DAYS
Tiffany & Co. pays tribute to Elsa Peretti's legacy.
THE CULT OF COZY SEASON
Forget \"New year, new you.\" Fall has us all turning over a new sartorial leaf.
Scarlet WOMAN
For one Latina novelist, reclaiming the color red turns out to be the ultimate power move.
