My 13-year-old daughter, Mia, is learning all the typical middle school stuff, her schooldays taken up by the ho-hum of algebraic equations. But ask her about the hydrating properties of hyaluronic acid, and this is when she really understands the assignment. Her eyes light up-and it's not just from the shimmery dots she's placed on the inner corners.
Mia is right on target with her fellow beauty lovers in Generation Alpha, roughly defined as kids born since 2010. At 10 years old, North West posts TikTok videos of her beauty routines. According to a spring 2023 report on teen spending from Piper Sandler, a financial services firm, girls spend an average of $123 a year on makeup and $119 on skin care, double-digit increases from the year before. While there is no hard data on Gen Alpha specifically, the survey is "a good leading indicator of where spending among other age groups is heading, particularly for preteens," says Korinne Wolfmeyer, a senior research analyst who covers beauty and wellness at Piper Sandler.
Denne historien er fra August 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2023-utgaven av ELLE US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Mikey MADISON
With her breakout role as a sex worker, the Anora stay learned much more than how to dance.
What a Trip DREWSTARKEY
Along with his capital-Pperformance as bad guy Rafe in Outer Banks, Drew Starkey has scored his big movie break. He tells us about his buzzy role in Queer, based on the William S. Burroughs novel.
Demi MOORE
The Substance star has reached a State of enlightenment.
Cynthia ERIVO
For the Nicked star, every character is achance to know herself more deeply.
Karla Sofia GASCON Selena GOMEZ.&Zoe SALDANA
Three very different actresses found sisterhood and career-transforming rolesin Emilia Pérez.
Saoirse RONAN
The Irish actress became an unlikely American everygirl. But at 30, she's ready to paint with a darker palette.
Danielle DEADWYLER
The Piano Lesson star is highlighting Black history through her film roles.
Julianne MOORE & Tilda SWINTON
For these two Oscar winners, a long-hoped-for collaboration in The Room Next Door feels meant to be.
IN THE LAND OF WOMEN
With The Room Next Door, Pedro Almodóvar tackles a new language, but his ability to translate the experience of women remains rock solid.
In the Public Eye
When Shiori Ito's sexual assault investigation was dropped. she de the camera on herself to find justice.
