With over 90 years in business, Lancôme is a luxury legacy brand that has celebrated many firsts in this burgeoning beauty industry. With the launch of Idôle, the brand has expanded its horizons to connect with GenZ. In a freewheeling chat with Françoise Lehmann, we discover the brand’s vision and its journey so far.
ELLE: You’ve been building Lancôme for a decade now. Tell us about the journey that has created a loyal consumer base that, perhaps, no other brand enjoys.
Denne historien er fra August 2023-utgaven av Elle India.
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Denne historien er fra August 2023-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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