ELLE: Can you tell us about the moment when you first wanted to start your own label? What inspired you?
Kanika Goyal (KG): I was studying in New York and learning Italian tailoring during one of the semesters. That’s when I started streamlining the idea. The serious connotation attached to tailoring intrigued me, and the initial idea was to make it playful, easy on the eye, and more fun in terms of the vibe.
ELLE: Could you share an anecdote about a memorable event or show that marked a turning point for your brand?
Denne historien er fra August 2024-utgaven av Elle India.
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Denne historien er fra August 2024-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Hijabi Hair, Don't Care
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When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.
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