Whether it was Audrey Hepburn and Gregory Peck riding the streets of Rome in search of young and carefree love in the iconic 1953 film Roman Holiday or Jennifer Coolidge’s Italian fantasy taking a tumultuous yet comical turn as she rides pillion to her husband in Sicily, played by the actor Jon Gries in the second season of the series, The White Lotus — the one thing that connects their versions of la dolce vita spanning the decades is the impeccably stylish Vespa. The Italian luxury brand of scooters is synonymous with irreverent spontaneity and the elusive Italian dream. It has come a long way from being a design marvel built for getting around Italian cities in the 1940s to representing the contemporary cultural zeitgeist through refined artistic expressions.
The popularity and innovative design of the Vespa propelled its reach to the glossy pages of fashion magazines, photographed alongside the models wearing the finest couture of the season. Driven by innovation and eclecticism, the mention of Vespa continues to conjure up the image of zipping through the roads less travelled in youthful nonchalance while making relevant style statements.
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Denne historien er fra April 2023-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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