Beauty brands constantly strive to create products that enhance user experience through packaging, ingredients and texture. Over the last few years, formulations have seen constant innovation. While baked blushes were formulated to deliver intense colour and glow, microencapsulated foundations saw capsules suspended in liquid, resulting in hydrating, pigment-packed base products. And now, whipped make-up has taken centre stage, offering airy and lightweight formulations that feel akin to applying whipped cream on the face. The Beauty Blender Bounce Liquid Whip Long Wear Foundation and the Lakmé 9 To 5 Weightless Mousse Foundation have won many hearts with their whipped crème formulas that provide a long-lasting and comfortable feel.
Denne historien er fra February 2024-utgaven av Elle India.
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Denne historien er fra February 2024-utgaven av Elle India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Bridal Trends, 2024 Edition
Bralettes, corsets and mermaid skirts emerge as the new must-haves when it comes to wedding dressing
All The Feels
Maahi Shah takes a deeper look at the big little moments in a bride's life as she prepares for her wedding day
ISLAND ESCAPADE
Here's why Fiji is the ultimate destination to celebrate your love.
ROMANTIC ESCAPES
Wondering where to head for a honeymoon getaway? Isha Mayer recommends five luxurious destinations for your honeymoon
The Taste Of Weddings
What goes behind planning those extravagant grazing tables and indulgent bites at weddings? Top gourmet caterers let Isha Mayer in on their processes
Challenging Convention One Ritual at a Time
Maahi Shah speaks to five female priests who have been breaking new ground while upholding faith and pursuing a passion for learning
FIJI: A TROPICAL FOR INDIAN HAVEN WEDDINGS
From pristine beaches to cultural familiarity, discover why Fiji is the perfect destination for Indian weddings.
MAKE YOUR WEDDING FANTASY A REALITY
The Westin Hyderabad Mindspace offers luxurious venues, exquisite dining and unforgettable moments
SHINING BRIGHT EVERYWHERE
Lab-grown diamonds for every occasion—luxury and affordability
BRIDAL BEAUTY, REDEFINED
Christine Ko, CEO of Moira Cosmetics, shares her insights on makeup for brides and the art of achieving radiant skin.
