Destiny Awaits
Female Singapore|May 2023
With Its Clean And Modern Curves, The B.zero1 Collection By Bvlgari Has Led To Countless Reinterpretations. Now, A New Cultural Initiative By The Italian Luxury House Has Put The Spotlight Back On Its Versatility And Innately Youthful Spirit. Imran Jalal Rediscovers This Gen Z Jewellery Icon In Seoul.
Destiny Awaits

The year was 1999 and while many were pondering about the impending new millennium, the house of Bvlgari was already set for its own exciting adventure with the debut of a jewellery collection dubbed B.zerol. The name - reminiscent of binary code was concocted with both playful and poetic intent: B for Bvlgari, zero for the new millennium, and 1 for new beginnings.

Here was a collection designed to symbolise the spirit of the future and court a trendier, more youthful set of luxury consumers.

Unlike most of the Italian jeweller's other signatures (think the glamorous Serpenti with its snake motif, or the feminine and graphic Divas' Dream anchored by a distinctive fan-shaped element), the B.zerol stands out with its clean, gender-neutral curves. This broad appeal might explain reports of how more than 2 million bands have been sold since its launch 25 years ago.

Every ring is crafted using the brand's special Tubogas technique, resulting in its sculptural spiral form bookended by flat bands that as a whole pays homage to the Colosseum in Bvlgari's home town of Rome. Another distinctive feature: the engraving of the brand's name on the surface of the flat rings - a somewhat unorthodox and thus daring move in the world of luxury jewellery.

The fusion of these distinctive traits has made B.zerol an emblem of modernity, pushing boundaries and defying canonical perceptions of jewellery, says Lucia Silvestri, Bvlgari's jewellery creative director, in an email interview with Female.

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Denne historien er fra May 2023-utgaven av Female Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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