In the world of independent businesses, adaptability is a lifeline. Just ask Fern Teo (preferred pronouns: they/them), a 26-year-old who bravely launched Shrub in October 2022 – right when the Covid-19 pandemic was raging.
Occupying their grandparents’ cosy old locksmith store on the ground oor of Golden Mile Tower, Shrub oozes neighbourly conviviality and a quirky, underground charm. With its ever-changing inventory numbering between 100 and 200 items at any one time, it’s a treasure trove of eclectic wares and tchotchkes designed by local and international creatives that has drawn a cult following among the artistic community and Gen Zers in Singapore.
Close to two years on, though, the reality of running a DIY-spirited business has sunk in. Teo admits the operation has yet to turn a pro t. “It’s all about day-to-day survival month to month,” they tell us. But quitting is out of the question. Says Teo: “If Shrub can prove its sustainability as a business, it might inspire others in Singapore’s creative community to pursue their passions full-time. Many local artists we collaborate with juggle day jobs and I want to demonstrate that pursuing what you love can be a viable career choice here. It’s both a personal and communal aspiration.”
Denne historien er fra August 2024-utgaven av Female Singapore.
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Denne historien er fra August 2024-utgaven av Female Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Party Edit
Club-appropriate hits from the Resort 2025 collections
She Calls The Shots
Since The 2000s, Rihanna Has Been Making Dance Floors Work, Work, Work With Her Infectious Electronic And R&b-inflected Pop Hits. For Another Side To Her "Queen Of The Night" Persona, There's Her Role As The Latest Face Of Dior's J'adore Perfume And Its Accompanying Campaign Film. Shot By Her Long-time Friend Steven Klein, It Features The Barbadian Baddie Striding Through The Gilded Halls Of The Palace Of Versailles Dripping In Gold. Here, She Shares More About How The Famously Feminine Fragrance Embodies Celebration.
GOOD VIBES
EVERY YEAR, CHANEL PICKS A PLACE ON THE WORLD MAP NOT ONLY TO INSPIRE, BUT ALSO TO SHOWCASE ITS ANNUAL CRUISE COLLECTION (IT’S A TRADITION THAT’S ROOTED IN THE MAISON’S EARLY YEARS WHEN COCO CHANEL PRESENTED A LINE OUTSIDE OF THE USUAL FASHION CALENDAR TO INCITE WANDERLUST FOR TOASTIER, MORE PICTURE-PERFECT CLIMES DURING THE WINTER MONTHS). THE LATEST DESTINATION: VIBRANT MARSEILLE – THE FRENCH CITY THAT RECEIVES THE MOST SUNSHINE; HOME TO AN ECLECTIC REPERTOIRE OF CULTURAL INSTITUTIONS AND LANDMARKS; AND A MAGNET FOR EMERGING CREATIVES WITH ITS MIX OF GRIT AND GLAMOUR, LAND AND SEA, AND YOUTHFUL BOHEMIAN ENERGY. THE RESULTS? A COLLECTION THAT MAKES US WANT TO LET LOOSE AND DANCE. NOELLE LOH REPORTS FROM THE PHOCAEAN CITY.
THE VIPS
SOME OF THE 17 PEOPLE SPOTLIGHTED ACROSS THE NEXT 26 PAGES HAVE BEEN IN THE NIGHTLIFE BUSINESS WAY BEFORE THE COVID-19 PANDEMIC DECADES EVEN. OTHERS LESS, BUT HAVE BEEN FOR MUCH OF THEIR LIVES DEEP INTO MUSIC, VIBING IT OUT ON DANCE FLOORS AND MAKING SURE EVERYONE AROUND HAS A HELLUVA GOOD TIME. THEIR ENDEAVOURS RANGE FROM A MODEST NEIGHBOURHOOD BAR TO CONGLOMERATE-BACKED, MULTI-CONCEPT SPACES AND A MULTIFARIOUS NETWORK OF POP-UP PARTIES, ALL OF WHICH HAVE BEEN MAKING AN EXTRA-LOUD SPLASH IN THE PAST YEAR. WHAT ELSE THEY ALL HAVE IN COMMON: THEY'RE RETHINKING AND RESHAPING PARTY CULTURE FOR THE FUTURE - OR, TO PARAPHRASE CHARLI XCX, THEY'RE BUMPIN' IT. KENG YANG SHUEN AND NOELLE LOH PUT THE CAMERA FLASH ON.
THE NIGHTS
ROUGHLY TWO YEARS ON SINCE THE COVID-19 PANDEMIC, FOLKS FROM ALL WALKS OF LIFE ARE STILL TAKING IT UPON THEMSELVES TO THROW THEIR OWN INDEPENDENT PARTIES WITH MORE EXPERIMENTAL SOUNDS, AND MORE INTENTIONAL AND INCLUSIVE EXPERIENCES THAT INJECT A ROUSING UNDERGROUND ENERGY TO SINGAPORE NIGHTLIFE. KENG YANG SHUEN TURNS THE SPOTLIGHT ON FOUR OF THE NEWEST ORGANISERS ON THE SCENE AND TELLS YOU WHY YOU SHOULD HIT THEIR PARTIES.
THE SOUNDS
THEY'RE ALL UNDER 30, MOSTLY SELF-TAUGHT AND EMERGED PROFESSIONALLY ONLY AFTER THE COVID-19 PANDEMIC. MOST DON'T EVEN HAVE A REGULAR GIG (YOU'D HAVE TO CHECK THEIR INSTAGRAM ACCOUNTS TO FIND OUT WHEN NEXT THEY'LL BE PERFORMING), BUT DON'T YOU DARE CALL THEM BEDROOM DJS. KENG YANG SHUEN SPOTLIGHTS SEVEN EMERGING SINGAPORE-BASED MUSIC SELECTORS AND MIX MASTERS WHO'VE BEEN TEARING UP DANCE FLOORS IN THE PAST YEAR AND SHOULD BE TAKEN VERY SERIOUSLY.
A Not So Common Scent
For the first time, the singular house of Hermes has launched a chypre perfume fragrance type known for its complexity and dualistic nature a that comes in a first-of-its-kind bottle, no less. Keng Yang Shuen finds out more about Barenia, Hermes's latest scent that hit stores recently, from the brand's in-house perfumer Christine Nagel.
Strange Love
The six names in this story create wildly different works that tend to blur the boundaries among disparate disciplines. All have little in common except one thing: a certain wondrousness and sense of curiosity that inspire audiences to look at familiar things anew. Keng Yang Shuen reports.
The artist
Johnny Depp is certainly far from the conventional leading man: the iconically quirky on-screen roles, the rock musician persona (he was a guitarist before becoming an actor), the unexpected neoexpressionist portraits in 2022 (these paintings of cultural heroes ranging from AI Pacino to Elizabeth Taylor sold out in a day), and of course the title of being Dior's long-standing poster boy for its wilderness-inspired flagship men's perfume Sauvage for nine years and counting.
spirited away
Collaborations with the art world have become a trusted way of injecting novelty into fashion.
