A TIMELESS CRAFT
GRAZIA: How did Anayah's journey begin? What inspired your transition from investment banking to jewellery design?
NILOFAR JAQUES: My journey into the business world has always been driven by a deep passion for fashion and creativity. After completing a diploma in fashion design and manufacturing, I gained the skills and knowledge to pursue my dreams, but the true spark for Anayah was ignited when I designed my own engagement ring - discovering the joy and potential in creating unique, customised jewellery.
While continuing my work in banking, I started designing jewellery for friends and colleagues. I soon noticed a gap in the market - jewellery was either too costume or fine, with little in between. I wanted to create pieces that were close to fine jewellery, but at a much more affordable price. This led to the launch of Anayah, a high-quality, stylish jewellery brand that bridges the gap between costume and fine jewellery.
G: How does leading an all-women team influence the creative process at Anayah?
Denne historien er fra October 2024-utgaven av Grazia India.
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Denne historien er fra October 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Strike A Chord
Anoushka Shankar talks about her newest album, her creative process, and the kind of music she loves grooving to
WITH LOVE, FROM ITALIA
This global fashion house is officially launching their entire beauty line in India
AN ARTISTIC REVIVAL
The 2025 Islamic Arts Biennale is shining a light on Islamic arts and culture, and Ithra plays a big part in it
TWO IN ONE
Blushers and highlighters are coming together to create a formula that provides all you need to ace the clean girl look
THE BUSINESS OF Sleep
Mouth tapes, specialised teas, gummies, and much more guarantee us improved sleep. But is the growing sleep economy simply feeding us empty promises?
A HIDDEN LEGACY
It's bold, flavourful, and deeply tied to Mumbai's roots – this hidden cuisine is ready for its time in the sun
Love And Other Things
Dive into stories of love, longing, and loneliness, collected from across the country
MAESTROS OF ART & POTION
This elite niche fragrance house just dropped two new perfumes made for the younger generation
THE STORY UNRAVELS
Author Ruthvika Rao’s debut novel is a tale of friendship, forbidden love, betrayal and justice, and how one experiences all of it as an ordinary person
THE HEART WANTS WHAT IT WANTS
When travelling, we turn on our ‘out of office’ replies on emails and switch our phones to flight mode. So, why shouldn't our desire to detach from the digital world extend to our social media? Ahead, one writer makes the case for bidding scrolling, posting and chronically refreshing feeds a ‘bon voyage’
