NEW HORIZONS
Grazia India|October 2023
Beyond just couture, Monica Shah and Karishma Swali's JADE is all about preserving and honouring the profound artisanal heritage that has enriched the brand throughout the years
NISHTHA PARWANI
NEW HORIZONS

Since 2008, JADE by Monica Shah and Karishma Swali has aptly represented Indian bridal couture. Their parent company, Chanakya School Of Craft, uses their skilled artisanship to collaborate with global brands such as Dior, Valentino, Yves Saint Laurent, and Versace, among others. The brand is commemorating its 15th anniversary by expanding its footprint with a new luxury pret line: The Grassroot Artisans Project. Designer and interior decor expert Monica Shah delves into details about her vision for the brand in the years to come.

GRAZIA: How has JADE’s approach to design and craftsmanship evolved over the past 15 years, and what do you consider the brand’s signature style or ethos? 

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Denne historien er fra October 2023-utgaven av Grazia India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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