Pop culture purgatory is upon brands that have long defined what femininity looks like.
Five years after cancelling its highly-watched televised fashion show, Victoria’s Secret flipped the script with Victoria’s Secret: The Tour ‘23, released on Amazon Prime Video in September this year. A rethink has been long underway for the American lingerie giant, which was criticised for its lack of diverse casting on runways. The chief attraction of VS Fashion Shows were the Angels: The cream-of-the-crop of models, all strictly sample size, showing off their taut torsos in over-the-top costumes and massive wings while winking at crowds of cheering men.
Generations of women grew up watching these Angels, feeling inadequate for failing to meet the impossible beauty standards sold by the brand. Combine this with the controversy during #MeToo for the brand’s associations with Epstein and transphobic statements by a brand spokesperson, and it’s easy to see why the once-holy-grail of affordable-yet-indulgent intimate wear fell out of favour, especially among Gen Z shoppers. While it still enjoys a dominant share of the lingerie pie, especially in the American market, sales have been steadily falling. The Company reported net sales of $1.407 billion for the first quarter of 2023, a decrease of 5 per cent compared to net sales of $1.484 billion in the prior year’s first quarter.
SHIFTING GEARS
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Denne historien er fra October 2023-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Through The Looking Glass
Created to magnify the beauty and poignancy of an era of great change and burgeoning luxury, Louis Vuitton reveals a high jewellery collection quite unlike any other
So Close Yet So Far
The heartbreaking Indian fourth place finishes at Paris 2024
THE FABULOUS LIFE OF DVF
The life and times of Diane von Furstenberg -fashion icon, designer and '70s pin-up - are the subject of a new documentary. Now 77, she recalls a life well-livedplus, the making of her famous wrap dress
On the Bookshelf
Books Review
A Night To Forget
A young woman's chance encounter with a pop star shatters her perception of consent in a culture that worships celebrities
GLOSSPELL: SCENT & SENSIBILITY
The new frontier of fragrance is here to elevate your olfactory experience, one strand at a time
TRIPTII DIMRI TAKES CENTRE STAGE
From indie gems to mainstream hits, Triptii Dimri is redefining what it means to be a leading lady in the new age of Bollywood
WHERE LIVING MEETS GLAMOUR
Looking for the perfect middle ground between vacationing overseas and homeland comfort? Venture into this Dubai-inspired mosaic of glitz and opulence
SHOP TILL YOU DROP
Discover the ultimate shopping experience - a collection of nine European villages that offer a chic and cultural adventure under blue skies
A LOVE ODYSSEY
A newly-out lesbian is on a path to finding herself, finding her people, and finding her partner in that order -