A group of scientists tinkers with extinct genetic code to bring to life a thrilling consumer experience. If that sounds vaguely like the plot of 1993's Jurassic Park, you're right, but it's also the concept of Future Society, a new beauty company that's about to change the way we think about perfumery.
The idea for Future Society was born after scientists, using preserved botanical specimens collected at Harvard University's Herbaria, sequenced the genetic codes of extinct flowers dating back to 1812. Using that data, the brand worked with perfumers from scent houses Givaudan and Robertet to source a mix of fragrance notes-synthetic, natural, and bioengineered-inspired by the scent molecules of the extinct flowers. The result: six juices that bring the smell of long-gone blooms back to life.
"Our goal wasn't to solve problems within the fragrance industry or replace ingredients we already use with more sustainable ones," says Jasmina Aganovic, founder and CEO of Future Society. "Instead, we set out to make scents we've never smelled before and fragrances that were previously not possible to make."
Denne historien er fra November 2023-utgaven av Harper's BAZAAR - US.
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Denne historien er fra November 2023-utgaven av Harper's BAZAAR - US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The STATES of REPRODUCTIVE Rights
The STORIES from a POST-RUE AMERICA are HARROWING and HARD TO BELIEVE. That's why we MUST LISTEN..
The Whole TORY
TWO DECADES in, TORY BURCH, the BRAND, is once again one of the most TALKED-ABOUT labels in FASHION because TORY BURCH, the WOMAN, did what she's ALWAYS DONE in times of uncertainty: BET on HERSELF.
The VANGUARDS
WHO DO YOU look up to when you're the one name-checked as the first, the best, the source of inspiration? That's the question everyone at the vanguard of things contemplates at one time or another.
Like NO OTHER
She BROKE BARRIERS and REWROTE the RULES. Fell DOWN, got back UP, and did it all in NINE-INCH HEELS. This is NAOMI CAMPBELL.
WHEN in ROME
REDISCOVER the ETERNAL CITY through a slew of NEW properties that OOZE SPREZZATURA
ICONS Only
What makes an OUTFIT live on in HISTORY? Which outfits CHANGED the way we THINK about GETTING DRESSED? Bazaar assembled a team of EXPERTS to determine the 25 MOST ICONIC LOOKS of all time.
The LEGACY of LIZ TILBERIS
In honor of OVARIAN CANCER Awareness Month, CHRIS TILBERIS recalls the work of his late mother, who ushered in a new GOLDEN AGE for Harper's Bazaar in the '90s while waging her own BATTLE with the disease.
NATASHA LYONNE, CARRIE COON, and ELIZABETH OLSEN on challenging AUDIENCES-and EXPECTATIONS-in Hollywood
There are actors, and then there actors-the type of performers who bring a life and vitality to each and every role, no matter how small or large, and routinely take on gutsy projects that inspire extraordinary devotion and passionate defenses.
THE PEOPLE and IDEAS SHAPING the CULTURE - CLOSE Encounters
In the first edition of his new column, THE DISPATCH, DEREK BLASBERG talks to GLENN CLOSE about LONGEVITY, OSCARS, and her most ICONIC roles—and why it's always important to DRESS the PART
What Are You Wearing?- Activist Amanda Nguyen on turning that question into a rallying cry for survivors of sexual assault everywhere
Activist Amanda Nguyen on turning that question into a rallying cry for survivors of sexual assault everywhere. Walking down the runway in a custom dress designed by artists Suzanne McClelland and Alix Pearlstein and adorned with the text of the Survivors' Bill of Rights, I was overwhelmed with a mix of emotions. Alongside me were other survivors and allies, while ambassadors from the United Nations, diplomats, policymakers, and influencers all came to watch.
