Straight off a red-eye flight from New York to London, I stare out of my taxi window and watch as the view turns to the countryside-specifically Malmesbury, England, the home of Dyson's U.K. office. I explain to my driver that I'm in town to preview a new product: the at-the-time unreleased Supersonic Nural hair dryer. "My wife loves her Dyson hair dryer!" he exclaims. "Everyone in England has a Dyson vacuum in their home."
This devotion isn't attributable just to the proximity to the Dyson offices; we're equally obsessed with the brand stateside. You can find Dyson products at the Well New York or Barry's (the latter is equipped with the brand's hair dryers and air-purifying fans) and in luxury hotel rooms (like at the Equinox Hotel or Waldorf Astoria Beverly Hills). Social media is flooded with enthusiastic Dyson reviews. Why are these elite hair tools, which have a hefty price tag of $429 and up, everywhere-and how did Dyson go from vacuum tech to the darling of the beauty industry?
First, a little background: Founder and chairman James Dyson launched his company in 1993, after becoming increasingly frustrated with the vacuum options on the market. His solution was the world's first bagless cyclonic vacuum, which could be cleaned easily, without constantly changing filters. But it wasn't until 2016-decades after producing smarter vacuums, air purifiers, and heaters-that Dyson made his first foray into hair tools.
Denne historien er fra May 2024-utgaven av Harper's BAZAAR - US.
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Denne historien er fra May 2024-utgaven av Harper's BAZAAR - US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The STATES of REPRODUCTIVE Rights
The STORIES from a POST-RUE AMERICA are HARROWING and HARD TO BELIEVE. That's why we MUST LISTEN..
The Whole TORY
TWO DECADES in, TORY BURCH, the BRAND, is once again one of the most TALKED-ABOUT labels in FASHION because TORY BURCH, the WOMAN, did what she's ALWAYS DONE in times of uncertainty: BET on HERSELF.
The VANGUARDS
WHO DO YOU look up to when you're the one name-checked as the first, the best, the source of inspiration? That's the question everyone at the vanguard of things contemplates at one time or another.
Like NO OTHER
She BROKE BARRIERS and REWROTE the RULES. Fell DOWN, got back UP, and did it all in NINE-INCH HEELS. This is NAOMI CAMPBELL.
WHEN in ROME
REDISCOVER the ETERNAL CITY through a slew of NEW properties that OOZE SPREZZATURA
ICONS Only
What makes an OUTFIT live on in HISTORY? Which outfits CHANGED the way we THINK about GETTING DRESSED? Bazaar assembled a team of EXPERTS to determine the 25 MOST ICONIC LOOKS of all time.
The LEGACY of LIZ TILBERIS
In honor of OVARIAN CANCER Awareness Month, CHRIS TILBERIS recalls the work of his late mother, who ushered in a new GOLDEN AGE for Harper's Bazaar in the '90s while waging her own BATTLE with the disease.
NATASHA LYONNE, CARRIE COON, and ELIZABETH OLSEN on challenging AUDIENCES-and EXPECTATIONS-in Hollywood
There are actors, and then there actors-the type of performers who bring a life and vitality to each and every role, no matter how small or large, and routinely take on gutsy projects that inspire extraordinary devotion and passionate defenses.
THE PEOPLE and IDEAS SHAPING the CULTURE - CLOSE Encounters
In the first edition of his new column, THE DISPATCH, DEREK BLASBERG talks to GLENN CLOSE about LONGEVITY, OSCARS, and her most ICONIC roles—and why it's always important to DRESS the PART
What Are You Wearing?- Activist Amanda Nguyen on turning that question into a rallying cry for survivors of sexual assault everywhere
Activist Amanda Nguyen on turning that question into a rallying cry for survivors of sexual assault everywhere. Walking down the runway in a custom dress designed by artists Suzanne McClelland and Alix Pearlstein and adorned with the text of the Survivors' Bill of Rights, I was overwhelmed with a mix of emotions. Alongside me were other survivors and allies, while ambassadors from the United Nations, diplomats, policymakers, and influencers all came to watch.
