This Is HOW YOU #WINWITHBLACKWOMEN

The BLACK WOMEN who organized the HISTORIC 44,000-person fundraising Zoom for KAMALA HARRIS explain how COMMUNITY, FRIENDSHIP, and a SHARED SENSE of UPLIFT got the job done

- KAITLYN GREENIDGE

Oh, it's everything," Terri Jackson, the executive director of the Women's National Basketball Players Association, says. She's describing the weekly Sunday-night calls with #WinWithBlackWomen, an advocacy group spearheaded by social-impact strategist Jotaka Eaddy, that she's been joining since 2020. "We have been pushing in all directions every single day, not just on Sunday nights. Every single day."

In July 2024, this group of Black women burst onto the national scene when it announced that it had raised $1.5 million for the Kamala Harris campaign the day of her dramatic entrance into the race. The Sunday-night Zoom call that led those efforts swelled to a stunning 44,000 people. (The usual attendance numbers hover around 300.) The news inspired a flurry of other identitybased calls in support of the campaign, like White Women: Answer the Call, South Asians for Harris, even Poets for Harris and Knitters for Kamala. The calls were a joyful explosion that turned on its head the Right's long-running bogeyman: identity politics. Here seemed to be a real example of why so many work so hard to make sure Americans don't connect the facets of their identities to questions of power; the momentum and sense of belonging that can come from these connections are undeniable.