Powered by its very own brand P name, Boss continues its Big Boss energy with a Spring/ Summer '23 campaign that asks, what's your origin story? Wanting to connect to a wider Boss community, Boss understands that in our current social climate, it's not enough to purely rely on beautiful images to sell clothes. In an age that values engagement-digital or otherwise-a fashion campaign has to mean something. It has to offer a connection.
That connection can be bridged through the strength of storytelling. Not just any storytelling, but meaningful storytelling. Especially one that represents the very ethos-and yes, also the clothes that Boss itself believes in. Clothes after all maketh the individual. They echo our personal principles.
Denne historien er fra March 2023-utgaven av Harper's Bazaar Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra March 2023-utgaven av Harper's Bazaar Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Ultimate SIDEKICK
Here's how the Samsung Galaxy Z Fold 6 revolutionise my lifestyle.
Pocket-Sized COMPANION
The latest Samsung Galaxy Z Flip6 is an ode to innovation and nostalgia with a modern twist.
LIVING BY DESIGN
Interior designer Andrea Savage's Art Deco-fuelled penthouse exudes playful sophistication and innovatively challenges what a home should be.
Mr.Armani's UNIVERSE
Over the past five decades, Giorgio Armani has constructed his own cinematic world out of fashion and with an ambitious new project in New York, now you can live in it too.
Shall We DANCE?
Model, influencer, content creator, dancer. Athina Kamarudin takes stock of her creative journey and opens up about where she hopes to take herself next.
Audaciously AVANT-GARDE
Superlative design meets topnotch functionality in Richard Mille's fourth creation with McLaren.
Racing GREEN
The TAG Heuer Monaco continues its homage to motorsports with a new hue.
Tranquil ESCAPE
Jo Malone London's new scent merges clean freshness with a distinctive, earthy twist.
IT ALL STARTS WITHIN
Dive deep into the world of Japanese skincare brand Takami and what it takes to care for your kakushitsu.
GILDED In GOLD
Dior's 2024 festive collection celebrates opulence and artistry with elegant beauty pieces inspired by Versailles glamour.
