Powered by its very own brand P name, Boss continues its Big Boss energy with a Spring/ Summer '23 campaign that asks, what's your origin story? Wanting to connect to a wider Boss community, Boss understands that in our current social climate, it's not enough to purely rely on beautiful images to sell clothes. In an age that values engagement-digital or otherwise-a fashion campaign has to mean something. It has to offer a connection.
That connection can be bridged through the strength of storytelling. Not just any storytelling, but meaningful storytelling. Especially one that represents the very ethos-and yes, also the clothes that Boss itself believes in. Clothes after all maketh the individual. They echo our personal principles.
Denne historien er fra March 2023-utgaven av Harper's Bazaar Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2023-utgaven av Harper's Bazaar Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BREAKING BARRIERS
The Famous Project is determined to prove that an all-women crew is ready to take on the Jules Verne Trophy in the fastest time possible.
BACK TO THE LAND
Increasingly, travellers are seeking destinations that consider their impact in thoughtful ways.
Serene SURRENDER
Finding spirituality and sanctuary in Amantaka.
In Conversation With KHOON HOOI & BRIAN KHOO
Join two celebrated fashion figures for a compelling discussion on the importance of passion and education in fashion.
GRAND OPENING
Louis Vuitton moves to a new address in Bukit Bintang, and does so in a most grandiose fashion.
Crowning GLORY
The north-London home of Jeremy King and his wife Lauren Gurvich King is supremely suited to elegant entertaining.
A New SPARKLE
TAG Heuer continues to explore the limitless potential and beauty of lab-grown diamonds with the introduction of a new hue.
Everyday ELEGANCE
The sporty yet sleek Longines Conquest enter its 70th year with new models to amp up your style.
Le Rouge REVEALED
Hedi Slimane's Celine Beauté combines classic French elegance with modern luxury. This season he debuts Le Rouge Celine, an inimitable lipstick that refines the expressions of beauty.
The First CHYPRE
BAZAAR speaks exclusively with Christine Nagel, creative director of Hermès Perfumes, on the story of Barénia and how she created Hermès' very first chypre fragrance.