ORIGIN STORY
Harper's Bazaar Malaysia|March 2023
Boss continues Spring/Summer to inspire with a 23 campaign that illustrates the path to greatness of stars the likes of Naomi Campbell, Gigi Hadid, Maluma and Lee Minho.
ABDUL AZIZ DRAIM
ORIGIN STORY

Powered by its very own brand P name, Boss continues its Big Boss energy with a Spring/ Summer '23 campaign that asks, what's your origin story? Wanting to connect to a wider Boss community, Boss understands that in our current social climate, it's not enough to purely rely on beautiful images to sell clothes. In an age that values engagement-digital or otherwise-a fashion campaign has to mean something. It has to offer a connection.

That connection can be bridged through the strength of storytelling. Not just any storytelling, but meaningful storytelling. Especially one that represents the very ethos-and yes, also the clothes that Boss itself believes in. Clothes after all maketh the individual. They echo our personal principles.

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Denne historien er fra March 2023-utgaven av Harper's Bazaar Malaysia.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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Harper's Bazaar Malaysia

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Harper's Bazaar Malaysia

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Harper's Bazaar Malaysia

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Harper's Bazaar Malaysia

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Harper's Bazaar Malaysia

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Harper's Bazaar Malaysia

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Harper's Bazaar Malaysia

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