Each jewellery collection narrates a unique tale, with every individual piece assuming the role of a significant character within that story. The process of curating a collection is different for each brand, and is backed by strategies specific to what the brand stands for.
Ishu Datwani, Anmol Jewellers, Mumbai, emphasizes the importance of storytelling in the collections of his brand, stating, “Our collections are centred around storytelling. We commence by identifying a compelling theme or narrative, and then carefully selecting pieces that harmonize with it across diverse styles and price ranges. Our focus lies on creating a seamless and emotionally engaging experience through presentation and marketing, setting our brand apart in the process.”
Yash Agarwal, Birdhichand Ghanshyamdas Jewellers, Jaipur, echoes this sentiment, stating, “Collections that narrate captivating stories demand a strategy that blends elements of storytelling, brand identification, market research, and artistic vision.
Jewellery curation with a deliberate focus on storytelling involves compelling narratives that engage the target audience, foster emotional connections, and effectively help differentiate the brand in a competitive market."
COLLECTIONS THAT LEAVE AN INDELIBLE IMPRESSION
Within the realm of jewellery, every brand aspires to unveil a collection that not only meets the highest creative standards, but also results in conversions.
Datwani reveals that striking a balance between sales and creativity is important.
"Our 'Tick Tock' collection not only met creative benchmarks, but also stirred a buzz on social media. The narrative revolved around movement, mirroring the dynamic nature of time itself.
Denne historien er fra February - March 2024-utgaven av Indian Jeweller.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra February - March 2024-utgaven av Indian Jeweller.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
LEGENDARY PHILANTHROPIST SULTAN SINGH BACKLIWAL PASSES AWAY
Late Sultan Singh Backliwal was a revered figure, renowned scholar, businessman and philanthropist -- the extent of his benevolence continues to inspire many
BRETT LEE INAUGURATES MALABAR GOLD & DIAMONDS SHOWROOM IN SYDNEY
Malabar Gold & Diamonds, ranked as the sixth largest jewellery retailer globally, has opened its latest showroom in Sydney, Australia - with this, the company has marked a presence in 13 countries.
PLATINUM EVARA EMBRACES THE SPIRIT OF THE WOMEN'S PREMIER LEAGUE
The rise of women’s cricket in our country has been nothing short of inspirational and it offers the perfect platform for Platinum Evara, platinum jewellery aimed at the young woman segment.
GARGI BY PNGS EXPANDS ITS REACH WITH SECOND FRANCHISE OUTLET IN NASHIK
Gargi by P N Gadgil & Sons (PNGS), the prominent publicly listed fashion jewellery brand, has launched its second franchise outlet in Nashik.
KISNA DIAMOND AND GOLD JEWELLERY UNVEILS EXCLUSIVE SHOWROOM IN AGARTALA
KISNA Diamond and Gold Jewellery, a leading name in the exquisite jewellery industry, celebrated the grand opening of its first-ever exclusive franchise showroom in Agartala, Tripura recently.
KHIMJI JEWELLERS UNVEILS NEW WEDDING CAMPAIGN "NO COMPROMISE!"
Khimji Jewellers, Odisha’s favourite jewellery brand renowned for its rich legacy of 88 years in crafting exquisite jewellery, has announced the launch of its latest bridal jewellery campaign, “No Compromise!”
GOLD REFINING PRESENTS SIGNIFICANT OPPORTUNITY IN INDIA: IFSCA CHAIRMAN
K Rajaraman, Chairperson of the International Financial Services Centres Authority (IFSCA), has advocated for the establishment of gold refining facilities within India, citing its significant position as a major global purchaser of the precious metal.
UNION BUDGET 2024: GEM AND JEWELLERY INDUSTRY CONCERNS NOT ADDRESSED
In her final outing before the polls, Finance Minister Nirmala Sitharaman presented a budget which held no major surprises.
BROADLY SPEAKING WHY I KEEP LAB-GROWN DIAMONDS AS A SEPARATE CATEGORY IN MY STORE
Lab-grown diamonds, a much sought-after product in the US, are increasingly finding greater acceptance in India as well. Retailers are benefitting from stocking both natural and grown-diamond jewellery, as it enables them to cater to different categories of customers under one roof, and address ethical concerns, finds out Suneeta Kaul in a conversation with AVR Siddhanth of AVR Swarna Mahal
SENCO GOLD & DIAMONDS CRAFTS IMPACTFUL CAMPAIGNS
Senco Gold & Diamond skillfully crafts impactful campaigns that touch the hearts of customers living in different regions of the country, finds out Priyanka Talreja Garegrat in a conversation with Joita Sen, the Design Head of the company