In the 1960s, Adele Fendi, the brand’s founder and Silvia Venturini Fendi’s grandmother, introduced the Selleria handbag. Named after the workshop in Rome where master saddlers hand-stitched each piece, the bag — defined by the wax thread saddle stitch — soon expanded into a signature collection, embodying the essence of Italian craftsmanship and luxury.
“Workmanship is such an important part of our iconography and the Selleria embodies this. It is part of our Roman roots with its relationship to the master saddlers of the city. Discretion matters and workmanship does not necessarily require a typical logo; it’s a Fendi signature, it’s part of our handwriting,” states Silvia Venturini Fendi, the brand’s Artistic Director of Accessories and Menswear.
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Denne historien er fra April 2024-utgaven av L'OFFICIEL Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Two STEPS Ahead
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