Getting into the beauty business can be tough. There are a multitude of brands promising their own definitions of beauty, and for a good reason-the skin and wellness market has long been booming. What makes it competitive is not just about developing a product that does what you need it to do, you also have to ensure that your brand resonates with the consumers who will buy it. Even with a satiated industry, there's still room for more. Fresh from celebrating the highs of her freshman year in the cosmetics industry, Anna Magkawas, CEO of Luxe Beauty and Wellness Group, is on the path of cementing her brand in the flourishing world of beauty.
A PENCHANT FOR BUSINESS
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Denne historien er fra December 2022 - January 2023-utgaven av MEGA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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MARQED BY EXCELLENCE
Marqed Salon is changing the way salons in the Philippines provide hair care services for their clientele
an all-star lineup
NUSTAR gathers the world's most tantalizing cuisines in one for a food destination worth flying to Cebu for place
THE GREAT ALLIES
Perhaps there is truth to the saying true queens fix each other's crowns. Business rivals Arlene Damot and Jamila Paz share how their friendship enabled them to reach new heights in the aesthetics realm.
VOICES OF BEAUTY
MEGA gets up close and personal with the four of the leading local beauty content creators making waves at the moment
pretty is as pretty does
They say that beauty is in the eye of the beholder. But for R'Bonney Gabriel, it is all about taking beauty in her own hands
TODAY AND TOMORROW'S DESIGNERS
BYS celebrates Legacy, Achievement & Fellowship with its 2024 iteration of Fashion Week alongside Ten Incredible Filipino Designers
A HEARTFELT CAUSE
This Breast Cancer Awareness month, a look at the organizations and people who are committed to raise awareness and inspire hope
ACHROMIC AFFAIR
24-year-old Iñigo Villegas takes us to the main stage where the limelight zeroes in on his roots as a performer and his heart as a fashion designer
DRESS UP DARLING
In her unique, whimsical style sensibilities, Chloe Sanguyo finds beauty in what resonates best with her and her alone
BETTING ON BEAUTY
Why do fashion houses bank on their own beauty lines?
