The color combination of the conditioner shampoo and bottles created by Paula Terese Hilario, 26, emit feelings of lightness and joy. They hit the mark, if one were to look at Paula's vision for her hair care brand, Babe Formula: a product surrounded by a community that encourages support and deep friendships. But unknown to many, the story behind the brand's success is far from the feelings those bottles emit.
Since it was launched in November 2019, the woman behind Babe Formula has put years of heartrending work just "to make it work." And it all began with one tiny, courageous step.
THE YOUNG ENTREPRENEUR
The business of selling was simply fun for the little Paula, but it became a bit more serious when she was in high school and college. At the time, she started becoming curious about anything that was related to the beauty industry, especially makeup and skincare. "That's why my skin has become sensitive," she explains. "I tried them all." It was also during this period in her life when she started selling makeup brushes, makeup bags, etc. After she graduated from college with a degree in communication arts, she took an internship in Metro Manila and saw another opportunity to expand her business. Unfortunately, the business didn't work. "I think I wasn't able to study the market that I wanted to target back then," she says.
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Denne historien er fra July 2023-utgaven av MEGA.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MARQED BY EXCELLENCE
Marqed Salon is changing the way salons in the Philippines provide hair care services for their clientele
an all-star lineup
NUSTAR gathers the world's most tantalizing cuisines in one for a food destination worth flying to Cebu for place
THE GREAT ALLIES
Perhaps there is truth to the saying true queens fix each other's crowns. Business rivals Arlene Damot and Jamila Paz share how their friendship enabled them to reach new heights in the aesthetics realm.
VOICES OF BEAUTY
MEGA gets up close and personal with the four of the leading local beauty content creators making waves at the moment
pretty is as pretty does
They say that beauty is in the eye of the beholder. But for R'Bonney Gabriel, it is all about taking beauty in her own hands
TODAY AND TOMORROW'S DESIGNERS
BYS celebrates Legacy, Achievement & Fellowship with its 2024 iteration of Fashion Week alongside Ten Incredible Filipino Designers
A HEARTFELT CAUSE
This Breast Cancer Awareness month, a look at the organizations and people who are committed to raise awareness and inspire hope
ACHROMIC AFFAIR
24-year-old Iñigo Villegas takes us to the main stage where the limelight zeroes in on his roots as a performer and his heart as a fashion designer
DRESS UP DARLING
In her unique, whimsical style sensibilities, Chloe Sanguyo finds beauty in what resonates best with her and her alone
BETTING ON BEAUTY
Why do fashion houses bank on their own beauty lines?