CROWNING GLORY
MEGA|July 2023
Babe Formula founder Paula Hilario talks about her vision of helping people grow their business and making them feel confident about their crowning glory
BAM ABELLON
CROWNING GLORY

The color combination of the conditioner shampoo and bottles created by Paula Terese Hilario, 26, emit feelings of lightness and joy. They hit the mark, if one were to look at Paula's vision for her hair care brand, Babe Formula: a product surrounded by a community that encourages support and deep friendships. But unknown to many, the story behind the brand's success is far from the feelings those bottles emit.

Since it was launched in November 2019, the woman behind Babe Formula has put years of heartrending work just "to make it work." And it all began with one tiny, courageous step.

THE YOUNG ENTREPRENEUR

The business of selling was simply fun for the little Paula, but it became a bit more serious when she was in high school and college. At the time, she started becoming curious about anything that was related to the beauty industry, especially makeup and skincare. "That's why my skin has become sensitive," she explains. "I tried them all." It was also during this period in her life when she started selling makeup brushes, makeup bags, etc. After she graduated from college with a degree in communication arts, she took an internship in Metro Manila and saw another opportunity to expand her business. Unfortunately, the business didn't work. "I think I wasn't able to study the market that I wanted to target back then," she says.

Denne historien er fra July 2023-utgaven av MEGA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July 2023-utgaven av MEGA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MEGASe alt
MARQED BY EXCELLENCE
MEGA

MARQED BY EXCELLENCE

Marqed Salon is changing the way salons in the Philippines provide hair care services for their clientele

time-read
1 min  |
October 2024 Special
an all-star lineup
MEGA

an all-star lineup

NUSTAR gathers the world's most tantalizing cuisines in one for a food destination worth flying to Cebu for place

time-read
2 mins  |
October 2024 Special
THE GREAT ALLIES
MEGA

THE GREAT ALLIES

Perhaps there is truth to the saying true queens fix each other's crowns. Business rivals Arlene Damot and Jamila Paz share how their friendship enabled them to reach new heights in the aesthetics realm.

time-read
4 mins  |
October 2024 Special
VOICES OF BEAUTY
MEGA

VOICES OF BEAUTY

MEGA gets up close and personal with the four of the leading local beauty content creators making waves at the moment

time-read
5 mins  |
October 2024 Special
pretty is as pretty does
MEGA

pretty is as pretty does

They say that beauty is in the eye of the beholder. But for R'Bonney Gabriel, it is all about taking beauty in her own hands

time-read
5 mins  |
October 2024 Special
TODAY AND TOMORROW'S DESIGNERS
MEGA

TODAY AND TOMORROW'S DESIGNERS

BYS celebrates Legacy, Achievement & Fellowship with its 2024 iteration of Fashion Week alongside Ten Incredible Filipino Designers

time-read
2 mins  |
October 2024 Special
A HEARTFELT CAUSE
MEGA

A HEARTFELT CAUSE

This Breast Cancer Awareness month, a look at the organizations and people who are committed to raise awareness and inspire hope

time-read
4 mins  |
October 2024 Special
ACHROMIC AFFAIR
MEGA

ACHROMIC AFFAIR

24-year-old Iñigo Villegas takes us to the main stage where the limelight zeroes in on his roots as a performer and his heart as a fashion designer

time-read
3 mins  |
October 2024 Special
DRESS UP DARLING
MEGA

DRESS UP DARLING

In her unique, whimsical style sensibilities, Chloe Sanguyo finds beauty in what resonates best with her and her alone

time-read
4 mins  |
October 2024 Special
BETTING ON BEAUTY
MEGA

BETTING ON BEAUTY

Why do fashion houses bank on their own beauty lines?

time-read
1 min  |
October 2024 Special