The last time we met, you officiated Rado’s boutique opening. How have things been for you? Yes, but we are here today for Longines’ opening. [Laughs] I started with Swatch, then Hamilton, Rado and now Longines. All these brands have a different DNA that every CEO has to always respect. It’s never that the brand has to adapt to the CEO but always the CEO to the brand. In particular, when you join a strong brand like Longines, with 190 years of history, that may be one of the nicest ones in the Swiss watch industry. During these 190 years, Longines invented so many iconic milestones in watchmaking that it is simply unbelievable. With this heritage, we have a fantastic base to build our future product development, as we have already started to do this year when you look at the Ultra-Chron or Spirit Zulu.
You took over the reins at Longines in July 2020. Now that you’ve settled in nicely, are there areas in Longines you identified with the team that you wanted to focus on? When I joined Longines, I was already working for more than 20 years in the watch industry; of course, I knew Longines very well. But when I came to Saint-Imier, particularly after visiting the [Longines] museum, I was fascinated to discover how many things Longines has developed that I was unaware of. I didn’t know that Longines invented the GMT or flyback movement; they also had a big advantage over the other brands regarding high-frequency technology. That was a fantastic surprise for me, and as I said, it’s wonderful because vintage watches are becoming popular now. Heritage and history are extremely important for a brand; all these iconic and rich developments that Longines had in the past 190 years are fantastic for building the brand’s future.
Denne historien er fra December 2022/January 2023-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2022/January 2023-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
An Electrifying Ride
With a pack full of features, the Mercedes-Benz EQS 450 4MATIC SUV promises luxurious, joyful and fuss-free journeys.
Full Circle
The Macallan travels back in time with the TIME:SPACE to celebrate 200 years of whisky-making mastery.
Maturity in Spirit
The Glenrothes' revamped Core Collection mirrors our human bildungsroman, revealing the artistry behind the maturation process with its latest pop-up.
Benvenuto a Locanda
There is no experience more impactful than an honest meal and earnest hospitality, so Locanda makes for an appealing culinary stopover that should not be missed.
A Genuine Article of Fusion
Quenino by Victor Liong is the resident fine-dining hideout of Artyzen Singapore, its degustation menu showcases the best of Asian cuisine melded with contemporary Western savoir-faire.
The Last Word
As the Official Timekeeper for the Olympics, there is a tremendous onus that comes with the role. After all, the Olympics is the world's stage where human excellence is measured down to the minutiae. By that standard, OMEGA's competence in the timekeeping field is also measured.
From Paper to Metal
Men's Folio visited the Cartier Manufacture and Maison des Métiers d'Art earlier this year to discover the unparalleled craftsmanship and innovation within those wall
Mavericks Amongst Traditionalists
Fashion watch brands are finding their feet amidst century old watchmakers as their maverick approach sets them apart from the current landscape of watchmaking.
The Case for the "It" Watch
As much as watches in popular culture being necessary might be an unpopular opinion, here is why it is crucial to the survival of the passion we all love.
Heavy Lidded
In the masculine world of grooming, the sport (or art) of decorating one's lids with darkened kohl has been practised amongst niche circles, reserved for only a few brave men willing to go - or draw - the lengths of a sharp winged liner. Given the past decade's adoration of the bare-is-best routines, the notion of lined eyes has been mostly cast away. However, as the return of the Indie Sleaze movement returns, confronting the pressing question cannot be put off any longer. Should the world be opening its eyes and waking up for the return of \"guyliner\"?
