It was not too long ago that the sight of Aesop’s brown-tinted apothecary bottles in friends’ homes or public spaces triggered some form of fascination and envy — envy for these spaces’ attention to detail and a signifier of appreciation for the finer aspects of life. But all Aesop has done since its founding in 1987 was stick to its well-placed values and principles, unwavering allegiance to a science-backed vision, and feeling-forward communication, turning a cult favourite into a global superstar — with mystique still intact.
Given that today’s human connection is increasingly made through the filter of a screen, the enduring (and endearing) approach Aesop curates its experiences with is probably why its loyalists have slowly grown in both number and fidelity over time.
Men’s Folio speaks to the person responsible for keeping this philosophy alive through the years to better understand why sometimes doing less is doing more, and why knowing oneself is the key to acing the beauty game today.
I WANT TO ASK YOU TO CONSIDER AESOP S IN ITS ENTIRET Y. WHAT IS THE FIRST EMOTION THAT COMES TO YOUR MIND?
To me, it's a mix of very deep and dense feelings. I'm much more grateful for the lives we have been able to make richer for the fact that Aesop exists. I'm still constantly inspired by our incredible team across our offices and stores globally, amazed by the number of people who have chosen to be part of this extraordinary company started by Dennis — someone who has the purest intentions in developing products of high quality for a good cause. I'm eternally grateful to withess Aesop's journey in creating products that touch the lives of millions, where people have had wonderful experiences with the brand, and the impact that has been growing along the way.
Denne historien er fra August 2024-utgaven av MEN 'S FOLIO Singapore.
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Denne historien er fra August 2024-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
An Electrifying Ride
With a pack full of features, the Mercedes-Benz EQS 450 4MATIC SUV promises luxurious, joyful and fuss-free journeys.
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Maturity in Spirit
The Glenrothes' revamped Core Collection mirrors our human bildungsroman, revealing the artistry behind the maturation process with its latest pop-up.
Benvenuto a Locanda
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A Genuine Article of Fusion
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The Last Word
As the Official Timekeeper for the Olympics, there is a tremendous onus that comes with the role. After all, the Olympics is the world's stage where human excellence is measured down to the minutiae. By that standard, OMEGA's competence in the timekeeping field is also measured.
From Paper to Metal
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Mavericks Amongst Traditionalists
Fashion watch brands are finding their feet amidst century old watchmakers as their maverick approach sets them apart from the current landscape of watchmaking.
The Case for the "It" Watch
As much as watches in popular culture being necessary might be an unpopular opinion, here is why it is crucial to the survival of the passion we all love.
Heavy Lidded
In the masculine world of grooming, the sport (or art) of decorating one's lids with darkened kohl has been practised amongst niche circles, reserved for only a few brave men willing to go - or draw - the lengths of a sharp winged liner. Given the past decade's adoration of the bare-is-best routines, the notion of lined eyes has been mostly cast away. However, as the return of the Indie Sleaze movement returns, confronting the pressing question cannot be put off any longer. Should the world be opening its eyes and waking up for the return of \"guyliner\"?
