A new dawn filled with hopes and anticipation awaits the world of horology as a new season of novelties awaits. The season begins with LVMH Watch Week - held in Miami in late January - led by Bvlgari, Hublot, TAG Heuer and Zenith. Given the recent reorganisation within the LVMH watch division, all eyes will be on Frédéric Arnault - recently appointed CEO of LVMH Watches. Julien Tornare was announced as Frédéric Arnault's successor as CEO of TAG Heuer, while the incoming Benoit de Clerck completes the game of musical chairs - taking the hot seat as CEO of Zenith. Geneva, the cradle of watchmaking, hosts Watches and Wonders a few months later in April before other editions such as Geneva Watch Week, Dubai Watch Week and Watches and Wonders China (subject to confirmation and change) pepper the calendar year.
As with every impending watch fair, speculation about what the big boys will bring to the table is rife. Forums, Telegram groups and the Instagram comment sections will buzz with hopes and predictions (or even leaks!). Instead of chipping in with our predictions, Men's Folio offers a three-way commentary on what 2024 holds for the world of horology led by Asaph Low, Ashok Soman Editor-in-Chief of World of Watches and freelance contributor Ben Kwok.
COLLABORATIONS Asaph Low: Collaborations are more common these days than ever before. There have been various formulae — from the safer, more predictable ones to unexpected partnerships. In some ways, these have redefined what success means in a post-COVID era as consumer habits evolved with time. While commercial success still trumps all, marketing success slowly creeps in as a metric worth quantifying and qualifying. What do you think makes a collaboration successful?
Denne historien er fra February 2024-utgaven av MEN 'S FOLIO Singapore.
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Denne historien er fra February 2024-utgaven av MEN 'S FOLIO Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
For Your Ears Only
Colde (the stage name of Kim Hee-soo) made his long-awaited English debut earlier this year with YIN.
High Standing
What does it mean to be a five-star hotel? We find out during our stay at the Shangri-La Singapore.
A Class Of Its Own
The rumours are true. Emirates' new premium economy class feels more like business than it does economy.
Take A Closer Look
Cathay Pacific's new Aria Suite, the Hong Kong-based airline's first business class equipped with sliding doors, is a minimalist seat that boasts very subtle touch points.
A Salute to the East
Royal Salute unveils the Asia-exclusive 24 Year Old Cognac Cask Finish, which is all the richer from finishing in first-fill French cognac casks.
Unapologetic Touch
After its debut foray into jewellery earlier this year, Loro Piana returns with more pieces that engage in textural play for its Fall/Winter 2024 costume jewellery collection.
The Pearl Provocateur
Mikimoto christens a first-of-its-kind collaboration that reframes its 131-year history of cultured pearls with Chrome Heart's iconic gothic gildings and irreverent cool.
Quatre Out For It
Boucheron celebrates 20 years of its iconic Quatre collection - an allegory for harmony, resilience and the unfettered embrace of innovation.
A Take on Destro
The Panerai Luminor Destro Otto Giorni PAM01655 is deeply set in military precision, with its eyes resting on modern sophistication.
A Second Look
After an initial reportage on the Patek Philippe Cubitus in the previous issue, we take another look at the manufacture's first model in 25 years.
