After enjoying stellar mainstream acceptance for decades, the Swiss watchmaking industry was brought to its knees by the Quartz Watch Crisis that lasted from 1970 to 1983. Towards the tail end of the crisis saw the birth of a new category of watches — fashion watches. Led by Swatch, makers of inexpensive plastic watches in 1983, and Fossil and Guess after, these wrist trinkets dominated the scene with colourful designs that became personal style statements. Owning a dresser full of fashion watches was not a foreign idea either, as it did not burn a hole in pockets.
Swatch’s collaboration with Kiki Picasso in 1984 and Andy Warhol’s protégé Keith Haring in 1986 amplified the appeal of fashion watches, which caught the eyes of luxury fashion houses. Chanel, Louis Vuitton and Fendi were amongst the vanguard that led the charge in 1987, 1988 and 1989, respectively and produced their range of wristwatches. In roughly those years, the Swiss watchmaking industry had recovered and managed to get back on its own two feet.
Denne historien er fra September 2023-utgaven av MEN'S FOLIO Malaysia.
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Denne historien er fra September 2023-utgaven av MEN'S FOLIO Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and world-renowned lounges in HKIA make travelling on the Hong Kong-based airline an experience via a stopover, rather than a chore.
Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.
