In the time when curfews, tracksuits and cancelled plans reigned, luxury American fashion house Coach was on the verge of something great – and it wasn’t planned. With nowhere to go, housebound shoppers turned to social media to flaunt their online “lockdown purchases”, and among the blushes and activewear jackets was a handbag that has since outlasted its viral comrades.
The people had decided and an It-bag was born. A search today for Coach’s Tabby handbag on TikTok indicates how much it has become a sartorial favourite since its debut in autumn 2019, with the hashtag “coach tabby bag” clocking up more than 63 million views.
Denne historien er fra May 2023-utgaven av Marie Claire Australia.
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Denne historien er fra May 2023-utgaven av Marie Claire Australia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Annie LENNOX
She's been called the voice of her generation - not just for her singing career, but also for her staunch activism. In honour of the Eurythmics' frontwoman's 70th birthday in December, we pay tribute to a living legend.
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LIFE in COLOUR
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