The thrill is the same: the meditative-yet-determined scroll through page after page of fashion e-commerce sites. In search of something for a special occasion, I settle on a glittering, fringed amethyst two-set from Beyoncé favourite Dundas. A little more out there than I would usually go for but I figure it’s a good time to be adventurous. There’s the dopamine release that comes with “make an offer” that intensifies immediately as it’s accepted – the look is mine.
The only thing that’s different? There’ll be no tracked package to tear open, no textile to touch or try on. Far from physical, this look is a matter of pixels, a fashion non-fungible token (NFT) designed to be worn only in a digital space.
Like a Birkin and a waitlist, fashion and the metaverse are perfect – and inevitable – partners. Both ride the zeitgeist, privilege exclusivity and confuse the masses – and major fashion houses are getting in on the action. In 2021, users sent more than $US44.2 billion through NFT marketplaces, a steep rise from $US106 million in 2020.
Denne historien er fra September 2022-utgaven av Marie Claire Australia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2022-utgaven av Marie Claire Australia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
SHANNEN DOHERTY
The rebellious actor died in July after a nine-year battle with cancer. Zara Wong looks back at the legacy of a woman who always lived on her own terms
IN THE WILDS OF ALASKA
Nature served up a spectacular array of delights, while cruising the majestic waters of the far north.
Back to EARTH
In its earliest days, the farm bred draught horses for export. Now Tasmania's 1840 cottage Leighton House has been restored as a glorious getaway
ODE to LIGHT
Created by master perfumer Francis Kurkdjian in 2011, Elie Saab's Le Parfum has since gained a cult following and become an industry icon. Here, Sally Hunwick uncovers the origins of the stunning chypre floral scent
JEN ATKIN
The Ouai beauty guru is regularly called on by the Kardashians and a host of other A-listers. Here, she talks about hair, her beauty cupboard and how she keeps up her energy levels
A NEW DIRECTION
When she was 16, Jordan Lambropoulos told her surgeon she'd rather die than wake up with a colostomy bag. Today - 10 years, countless operations and 14,000 Instagram followers later - she's proof that a colostomy bag is not the end. In fact, it can be the beginning of a whole new life
LADY LUCK
Rosalía takes her accessories as seriously as she takes her art. The Spanish musician spent three years working on her much-lauded album Motomami, finessing the details and perfecting the finishing touches. And when it comes to her outfits, she's no less specific
Wait... superhero movies are cool now?
Who had Emma Corrin and Juno Temple as supervillians on their 2024 bingo card?
CURTAIN CALLING
Brisbane-born star Vidya Makan steps into the shoes of America's founding mother in the long-awaited return of Hamilton
LEIGH-ANNE
The English singer on colourism, freedom and reuniting Little Mix
