Sarah Chapelle is stressed. It’s Christmas Eve and the buzzing notifications from her phone are sending the 31-year-old Vancouver resident into a panic-fuelled dilemma. NFL Kansas Chiefs tight end Travis Kelce is scheduled to play on Christmas Day in Missouri, igniting a mass of tweets, posts, stitches and DMs over the possibility of a sighting of Taylor Swift, whom he is dating. For Chapelle, the game-day timing means making the choice between marking the holidays with her family or scouring the internet for images and references to update her 240k Instagram followers on the fan account @taylorswiftstyled.
Not wanting to disappoint anyone, Chapelle consulted her dedicated community for advice. “Family time is more important, fashion can wait,” wrote one user. With the weight of the fandom behind her, Chapelle turned off her phone, letting her Swiftie universe temporarily fall silent.
“It can be hard to balance it at times. During a busy week I could spend up to 15-20 hours [on research and updates],” says Chapelle, a marketing professional who has been running the Taylor Swift Style website and socials for more than a decade. “It’s definitely a balance making sure I’m on top of things. The level of thought and care that goes into it takes time. I’m not just posting where Taylor’s purse is from but also how that designer contributes to her fashion lexicon.”
Denne historien er fra March 2024-utgaven av Marie Claire Australia.
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Denne historien er fra March 2024-utgaven av Marie Claire Australia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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SHANNEN DOHERTY
The rebellious actor died in July after a nine-year battle with cancer. Zara Wong looks back at the legacy of a woman who always lived on her own terms
IN THE WILDS OF ALASKA
Nature served up a spectacular array of delights, while cruising the majestic waters of the far north.
Back to EARTH
In its earliest days, the farm bred draught horses for export. Now Tasmania's 1840 cottage Leighton House has been restored as a glorious getaway
ODE to LIGHT
Created by master perfumer Francis Kurkdjian in 2011, Elie Saab's Le Parfum has since gained a cult following and become an industry icon. Here, Sally Hunwick uncovers the origins of the stunning chypre floral scent
JEN ATKIN
The Ouai beauty guru is regularly called on by the Kardashians and a host of other A-listers. Here, she talks about hair, her beauty cupboard and how she keeps up her energy levels
A NEW DIRECTION
When she was 16, Jordan Lambropoulos told her surgeon she'd rather die than wake up with a colostomy bag. Today - 10 years, countless operations and 14,000 Instagram followers later - she's proof that a colostomy bag is not the end. In fact, it can be the beginning of a whole new life
LADY LUCK
Rosalía takes her accessories as seriously as she takes her art. The Spanish musician spent three years working on her much-lauded album Motomami, finessing the details and perfecting the finishing touches. And when it comes to her outfits, she's no less specific
Wait... superhero movies are cool now?
Who had Emma Corrin and Juno Temple as supervillians on their 2024 bingo card?
CURTAIN CALLING
Brisbane-born star Vidya Makan steps into the shoes of America's founding mother in the long-awaited return of Hamilton
LEIGH-ANNE
The English singer on colourism, freedom and reuniting Little Mix
