Not so long ago, anti-ageing was very much part of the vernacular. Ageing was feared and youth was the goal. We chased a younger version of ourselves with major facelifts and arguably far too much botulinum toxin and filler. But instead of getting our fresh, 20-year-old face back, what stared back in the mirror was an overtightened, over-filled face that only barely resembled its owner.
Lately, though, there has been a shift. Women are still seeking out surgeons and cosmetic physicians, but rather than major facelifts often they are opting for non- or minimally invasive treatments to refresh rather than alter how they look.
Why the paradigm change? Experts theorise that some women could be looking to their mothers or grandmothers, whose quest for youth has resulted in less-than natural results. Or it could be the pictures on our social feeds showing certain celebrities, once the epitome of beauty, now looking tight and painfully over-filled.
This aesthetic backflip where women’s primary goal is not youth at all costs but a better version of themselves also comes from an increased supply of options. A new wave of technology – including buzztreatments such as Morpheus8, IPL, Matrix PDO and HIFU – promises real results without surgery. And we’re booking in droves.
Dr Joseph Hkeik, a high-profile cosmetic doctor in Sydney, says that women are keen for a more natural result and are increasingly looking to tech and injectables to get it. “As most women are starting the rejuvenation journey earlier, less is required as they face the ageing process,” says Hkeik.
Denne historien er fra April 2023-utgaven av Marie Claire Australia.
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Denne historien er fra April 2023-utgaven av Marie Claire Australia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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SHANNEN DOHERTY
The rebellious actor died in July after a nine-year battle with cancer. Zara Wong looks back at the legacy of a woman who always lived on her own terms
IN THE WILDS OF ALASKA
Nature served up a spectacular array of delights, while cruising the majestic waters of the far north.
Back to EARTH
In its earliest days, the farm bred draught horses for export. Now Tasmania's 1840 cottage Leighton House has been restored as a glorious getaway
ODE to LIGHT
Created by master perfumer Francis Kurkdjian in 2011, Elie Saab's Le Parfum has since gained a cult following and become an industry icon. Here, Sally Hunwick uncovers the origins of the stunning chypre floral scent
JEN ATKIN
The Ouai beauty guru is regularly called on by the Kardashians and a host of other A-listers. Here, she talks about hair, her beauty cupboard and how she keeps up her energy levels
A NEW DIRECTION
When she was 16, Jordan Lambropoulos told her surgeon she'd rather die than wake up with a colostomy bag. Today - 10 years, countless operations and 14,000 Instagram followers later - she's proof that a colostomy bag is not the end. In fact, it can be the beginning of a whole new life
LADY LUCK
Rosalía takes her accessories as seriously as she takes her art. The Spanish musician spent three years working on her much-lauded album Motomami, finessing the details and perfecting the finishing touches. And when it comes to her outfits, she's no less specific
Wait... superhero movies are cool now?
Who had Emma Corrin and Juno Temple as supervillians on their 2024 bingo card?
CURTAIN CALLING
Brisbane-born star Vidya Makan steps into the shoes of America's founding mother in the long-awaited return of Hamilton
LEIGH-ANNE
The English singer on colourism, freedom and reuniting Little Mix
