17:17 By Simmi Saboo presents Zooni at the October'24 Lakme Fashion Week in partnership with FDCI.

17:17 by Simmi Saboo made an unforgettable mark at Lakme Fashion Week in partnership with FDCI, held in Delhi on October 13th, with the highly anticipated launch of its latest collection, 'Zooni'.

The collection, a celebration of the rich cultural heritage of Kashmir, was a visual spectacle that masterfully combined traditional craftsmanship with contemporary design, leaving fashion enthusiasts captivated by its beauty and sophistication.

The highlight of the event was the show-stopping appearance of celebrity Soha Ali Khan, who closed the show in one of Simmi Saboo's exquisite creations. Draped in a regal ensemble from the 'Zooni' collection, adorned with intricate Kashmiri embroidery, delicate gold embellishments, and modern digital floral prints. Her graceful presence perfectly embodied the ethos of the collection, which seamlessly blends ethnic elegance with cutting-edge fashion. Influencer/model Sukhmani Gambhir opened the show showcasing an intricately embroidered cobalt blue ensemble that made the audience excited to see more of the collection.