"Intimate Innovators" "Candyskin's Founders Elevate the Accessories Game"

Dive into this exclusive interview where founders of Candyskin, Richa and Riya Kalra share their insights on the evolution of the intimate wear accessories market, the role of e-commerce and social media, and the impact of industry innovations. Learn how they engage their target audience, approach collaborations, and envision the future of intimate accessories in India

- CHANDNI KUMAR MEHRA

As entrepreneurs in the intimate wear industry, how have you observed the evolution of the accessories market in recent years?

When we began selling accessories, only some brands were offering them. Over time, as sales increased, we expanded our accessory line. Trust plays a crucial role when people purchase accessories since they come into contact with the skin. Our brand already has a reputation for selling high-quality products, aiding our accessory sales.

In your opinion, what are the key factors driving the accessories market growth within the intimate wear segment in India?

Brands like ours are incredibly mindful of the quality of our accessories, ensuring they are comfortable and gentle on the skin. We thoroughly test each addition to guarantee highgrade silicone materials and hypoallergenic adhesives suitable for sensitive skin types. Our accessories are reusable, easy to store, and simple to clean, contributing to their popularity.

Can you share your thoughts on the role of e-commerce and social media in shaping the intimate wear accessories market, both in India and globally?

Social media and e-commerce play a significant role in educating customers about wearing, using, storing, and cleaning intimate wear accessories. Social media is a valuable tool for customers seeking relevant information to make informed choices.