The Art of Influence Insights from a Successful Fashion & Lifestyle Influencer

Discover the secrets behind Sejal Kumar’s meteoric rise to being one of the industry’s most sought-after fashion and lifestyle influencers.

- CHANDNI KUMAR MEHRA

Can you share your fashion & lifestyle influencer journey with us and how you’ve set yourself apart in the industry? What makes your approach unique and appealing to brands?

I’ve been creating content since 2014, covering fashion, lifestyle, music, and even acting in web series. My approach is to develop consistent, concept-heavy content that relates to my life personally. I focus on organic content for my viewers and building a good product. When I work with a brand, the video is appreciated more because I cater to my audience first 95% of the time.

What are your key strategies when collaborating with brands to ensure successful partnerships? How do you tailor your content to resonate with different target audiences?

My strategy is to have enough organic content. I look at brand deals as a short ad break between most of my content rather than the entirety of it. I have one target audience that has evolved, and I try my best to reach them as well as possible.

What do you consider to be your most valuable strengths as an influencer? How do they benefit the brands you collaborate with across various sectors?

My strength is storytelling across my interests - fashion, music videos, and lifestyle content. I love playing with writing and visuals to create something engaging. Integrating brands in my storytelling helps the audience relate to the product and me.

How do you stay ahead of industry trends and continuously innovate your content to ensure it remains relevant and engaging for your audience and potential brand partners?