Of course you know the saying: “Money talks. Wealth whispers.” Here’s what that sounds like. It’s a weekday afternoon at the Loro Piana boutique on Madison Avenue in New York City, and there is music playing—a faraway tinkle of Italian pop—but amid the white floral bouquets and low-slung cream sofas where well-preserved men with lush thickets of hair are trying on slip-ons and piles of sweaters, the atmosphere is hushed.
Founded a century ago, long before the notion of quiet luxury filtered down to mainstream fashion, Loro Piana is today a redoubt of refinement. It has 171 stores around the world, each catering to potentates of every imaginable stripe, from standard-bearing power brokers like Bill Gates to next-gen fictional machers like Succession’s Kendall Roy, fan of the Savile cashmere-blend overcoat ($8,895). “If you know, you know,” says Loro Piana chief executive Damien Bertrand, formerly managing director of Christian Dior Couture. “It goes beyond fashions, logos, and seasonality.” Captains of industry patronize Loro Piana not just to telegraph that they’re above trends but to project what they do care about.
“Trends whip through banks. Like, everyone purchases the same Cartier watch and Ferragamo tiny print tie,” says Jessica Cadmus, a stylist at Wardrobe Whisperer who specializes in dressing C-suite executives and partners (she takes clients only by referral). “Loro Piana is a much quieter brand. It’s for people who are senior who want to look current but don’t want to be loud.”
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Jersey, JE ΤΙΜΕ
Nearly 50 years ago a museum opened in Paris.
THE HUNGER GAMES
Two former bons amis grew up in the same expensive suburb and cut their teeth together in the Paris nightclub scene. Then they launched competing restaurant empires, and the gloves came off. Now one of them is facing a suspended prison sentence and a huge fine. Welcome to the city's most delicious grudge match.
HIDDEN in Plain Sight
T&C was invited into the private archives and secret workshops of Paris, to glimpse the treasures that have made this city famous for its style and craftsmanship. It's a reputation worth fighting for.
GUARDIAN of Objects
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Ecole! Elysée! SCANDALE!
The path to the French White House requires a political education at one of the country's elite universities. As controversy swirls around Sciences Po-class treason, #MeToo à la française, creeping le wokisme-will its grip on power finally slip?
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A fancy equestrian's guide to the best of Gallic galloping.