I confess, I had a moment of weakness. Just after I slipped into the surprisingly tailored scrub set provided in the private dressing room at the new Prenuvo clinic in Manhattan, I thought, These are cute. There’s a mirror. Should I take a selfie? Remembering that I was about to slide into the maw of a very serious MRI machine, I resisted. But still, what madness was this? I’ve never had an impulse to Instagram a mammogram.
In my defense, everybody else is doing it. Among those who have stepped into Prenuvo’s full-body MRI and posted about it: celebrity Harvard longevity scientist David Sinclair, self-proclaimed “father of biohacking” Dave Asprey, TV host Maria Menounos (who credited the scan with detecting her stage 2 pancreatic cancer), Paris Hilton, Miranda Kerr, and Kyle MacLachlan. (Cindy Crawford and iPhone co-creator Tony Fadell are investors.) Prenuvo’s viral ubiquity can be credited partly to the company’s decision to offer free scans to influencers and partly to the indisputable power of Kim Kardashian, who shared a photo of herself on Instagram, dressed in those fetching scrubs, perched on the edge of what she captioned “this life-saving machine.” She was promptly lambasted for being tonedeaf, and her critics weren’t entirely wrong. Who among Kardashian’s followers can afford to get a $2,500 medical scan, not covered by insurance, just for the heck of it?
Denne historien er fra November 2023-utgaven av Town & Country US.
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Denne historien er fra November 2023-utgaven av Town & Country US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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For Your Eyes Only
A small wedding has many charms. Here's the proof
Anatomy of a Classic
Ballet flats have been around since medieval times. They still know how to have fun.
It's the Capital Gains Tax, Stupid
In the battle for billionaire political donations, the presidential election finally turned Silicon Valley into Wall Street without the monocle.
I'll Have What She's Wearing
Refined neutrals, face-framing turtlenecks, a white coat that says: I've got 30 more. Twenty-five years on, Rene Russo's Thomas Crown Affair wardrobe remains the blueprint for grown-up glamour.
Isn't That RICH?
If fragrance is invisible jewelry, how do you smell as if you're wearing diamonds, not cubic zirconia?
THE MACKENZIE EFFECT
A $36 billion fortune made MacKenzie Scott one of the richest women in the world. How shes giving it away makes her fascinating.
Her Roman Empire
Seventeen floors up, across from the Vegas behemoth that bears her name, Elaine Wynn is charting a major cultural future for America's casino capital, and she's doing it from a Michael Smith-designed oasis in the middle of the neon desert.
Are You There, God? I'm at Harvard
Why on earth are a bunch of successful midcareer professionals quitting their jobs and applying to Harvard Divinity School? Hint: It has nothing to do with heaven.
Bryan Stevenson
He has dedicated his life to defending the unfairly incarcerated and condemned. But his vision for racial justice has always been about more than winning in court.
Emma Heming Willis
Once best known as a model and entrepreneur, today shes an advocate for patients and caretakers dealing with an incurable disease—one that hits very close to home. Here, she speaks with Katie Couric about her mission.
