What is art today? It’s a good question, but not one you’d, generally speaking, ask a watch brand. That, however, has been on the mind of Jaeger-LeCoultre, the Swiss manufacture founded in 1833 behind the iconic Reverso. “Believe it or not,” says Matthieu Le Voyer, the brand’s chief marketing officer—filling in at the moment before a CEO is announced—“we’ve been looking for a formal definition and it’s not clear. So we came up with what art means to us at Jaeger-LeCoultre.”
Le Voyer refers to the Made of Makers initiative that the brand kickstarted in 2020. It began, then, with commissioning Zimoun, a Swiss artist who works with sound sculptures, on an original work for a Jaeger-LeCoultre exhibition. In a few short years since, the initiative has expanded greatly.
There have been 11 collaborations so far that span experiential installations, mixology, 3D anamorphic sculptures, patisseries, typographic design, music compositions, video sculptures, digital floral art, two-Michelin-starred gastronomy and streetlight painting.
Denne historien er fra November 2024-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 2024-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Heritage REIMAGINED
Burberry's Outerwear 2024 campaign unfolds as a tribute to its illustrious heritage, showcasing reimagined classics tailored for the modern fashion maven.
The Spectrum Of Beauty
In an industry where neurotypical is the default, how do neurodivergent individuals navigate their relationship with beauty? Vogue Singapore investigates.
Reunited and It Feels So Good
The joy of a return is palpable for K-pop star Sandara Park, who's back on stage as a member of 2NE1 for the Welcome Back tour— the group's first headlining concert since eight years of inactivity.
AP
As 2024 draws to a close, Grammy- and Tonynominated actress Ashley Park reflects on her most transformative chapter yet.
Blue HOUR
Meet the whisky of the moment the Johnnie Walker Blue Label Ice Chalet. Released in partnership with luxury skiwear brand, Perfect Moment, it is a fashion-forward ode to the allure of après-ski culture.
MEETING of MINDS
A long-standing patron of arts and culture, Chanel is making its mark in the world of literature with the Literary Rendezvous at Rue Cambon, imagined by house ambassador and spokesperson Charlotte Casiraghi. The series' next writer of focus? Acclaimed French author Colette.
The WORDSMITH
Singaporean author Amanda Lee Koe's books defy definition-as does their maker.
MAGIC Show
Cartier has unveiled The Power of Magic, its latest exhibition dedicated to the enchanting powers of its creations. Vogue Singapore's watches and jewellery editor reports from Shanghai and speaks with the director of the Cartier Collection.
Rebel REBEL
A surprising team-up for the ages: Japanese pearl jeweller Mikimoto collaborates with uber-cool Hollywood luxury label Chrome Hearts.
Glorious MOVEMENT
Seeing an athlete at the top of their game can be awe-inspiring, a sense captured in the RM 07-04 Automatic Sport by Richard Mille.
