"It feels like the strongest brands are doing what they do and aren't taking too much notice of others in terms of colour, fabrication or silhouette."
Daniel Lee
Born and raised in Bradford, England, Daniel Lee's arrival at Burberry was a true homecoming. In reigniting the British heritage brand, the chief creative officer pays homage to the world he grew up in. "I'm inspired by our diverse style and culture, from ceremonial and royal dress to the strict codes of youth subcultures in nightclubs, football and galleries," explains Lee. "For me, it's important that Burberry is relatable and progressive, and that everyone can understand it."
His autumn/winter 2024 collection captures the sentiment best, narrating the characters of Burberry's past and present, and proposing an idea of Britishness more inspired than ever before.
Where do you draw inspiration for your collections? What specific themes or motifs do you find particularly compelling?
The collections are built around an idea of modern Britishness. London is one of the most diverse cities in the world—the wit and sense of humour unify everyone. We’ve used motifs that are familiar, and feel joyful and optimistic, which is important. So is functionality, which is a huge part of Burberry’s heritage. The trench is protective and made for performance in all weather conditions. We draw on other Burberry icons, too, like the Equestrian Knight Design—a house logo dating back to around 1901—throughout the collection and branding, which is now in the colour Knight Blue. And Burberry Check, of course, is part of the house’s heritage, but it’s also adaptable to the modern wearer; we’ve brightened the colours and warped the check prints.
What emerging trends in fashion do you find most exciting and how do you plan to incorporate them into future Burberry collections?
Denne historien er fra September 2024 Issue-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2024 Issue-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Heritage REIMAGINED
Burberry's Outerwear 2024 campaign unfolds as a tribute to its illustrious heritage, showcasing reimagined classics tailored for the modern fashion maven.
The Spectrum Of Beauty
In an industry where neurotypical is the default, how do neurodivergent individuals navigate their relationship with beauty? Vogue Singapore investigates.
Reunited and It Feels So Good
The joy of a return is palpable for K-pop star Sandara Park, who's back on stage as a member of 2NE1 for the Welcome Back tour— the group's first headlining concert since eight years of inactivity.
AP
As 2024 draws to a close, Grammy- and Tonynominated actress Ashley Park reflects on her most transformative chapter yet.
Blue HOUR
Meet the whisky of the moment the Johnnie Walker Blue Label Ice Chalet. Released in partnership with luxury skiwear brand, Perfect Moment, it is a fashion-forward ode to the allure of après-ski culture.
MEETING of MINDS
A long-standing patron of arts and culture, Chanel is making its mark in the world of literature with the Literary Rendezvous at Rue Cambon, imagined by house ambassador and spokesperson Charlotte Casiraghi. The series' next writer of focus? Acclaimed French author Colette.
The WORDSMITH
Singaporean author Amanda Lee Koe's books defy definition-as does their maker.
MAGIC Show
Cartier has unveiled The Power of Magic, its latest exhibition dedicated to the enchanting powers of its creations. Vogue Singapore's watches and jewellery editor reports from Shanghai and speaks with the director of the Cartier Collection.
Rebel REBEL
A surprising team-up for the ages: Japanese pearl jeweller Mikimoto collaborates with uber-cool Hollywood luxury label Chrome Hearts.
Glorious MOVEMENT
Seeing an athlete at the top of their game can be awe-inspiring, a sense captured in the RM 07-04 Automatic Sport by Richard Mille.