A THING of the PAST

Picture this: it's the early 2000s. Your fashion and beauty inspiration comes from the style columns in magazines and a new wave of boundarypushing music videos. Every afternoon is punctuated with the eyeliner-laden Fefe Dobson belting out your favourite tunes while clad in a dizzying combination of stripes and fishnets.
Avril Lavigne is at the height of her career, challenging the precious pop princess persona of the time with her vocal chops and gender-defying outfits. Your aspirational vision of the world is in technicolour but at a safe distance, within the boxed-up walls of a desktop or a television screen. That is, until the conception of YouTube. With the explosion of the American video-sharing platform comes a tsunami of self-expression you've never experienced before.
Figures of inspiration are no longer simply desirable. Instead, they seem within reach, their lives achievable and their experiences, relatable. Their proclamations of their favourite things-a bubblegum-smelling body wash or a glittery eyeshadow-sound as if they might be coming from your best friend. What you're experiencing is the birth of the modernday influencer, the contemporary It girl. This soon branches out into a subset of digital personalities across Instagram, Tumblr and Pinterest. In the blink of an eye, you're in a digital playground with confidants and tastemakers on call.
Most notably first introduced by the British novelist and scriptwriter Elinor Glyn, the concept of the It girl dates back to 1927. In Glyn's biography, titled Inventing the It Girl (2022), the definition underscores the book: "It girl, n. colloquial (orig.
Denne historien er fra July/August 2024-utgaven av Vogue Singapore.
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Denne historien er fra July/August 2024-utgaven av Vogue Singapore.
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SOFT POWER
Marking 110 years of haute couture, Chanel's spring/summer 2025 collection strikes a delicate balance between Parisian heritage and soft allure.

The STORYTELLER
A decade in the making, Jemimah Wei's debut novel is a breathtaking triumph and a complicated ode to working-class Singapore.

Gleaming VEIN
Fashion’s failures’ often spark its greatest rebirths—from Marc Jacobs's early provocations to Alexander McQueenr’s setback and reinvention. In a culture obsessed with an elusive gold standard’, such moments can unexpectedly forge a path to a groundbreaking vision. This story unpacks how fashion doesn’t just survive failure—it often thrives on it, using disruption as a catalyst.

Golden Threads
Following the release of her single 'Medieval', a visual ode to traditional attire, Shazza discusses the power of dressing on her own terms, navigating expectations of perfection and the importance of cultural influence in her creative journey.

VENETIAN DREAM
Loro Piana's Resort 2025 collection captures the dreamy spirit of the Venetian lagoon through luxurious linens, silks and breezy silhouettes.

Woven CODES
Bottega Veneta's pre-autumn 2025 collection continues to define modern style, gracefully melding tactile artistry with thoughtful design.

A LEGEND, REBORN
At Charlotte Tilbury, pink is not just a colour, it's an institution. The woman of the hour and founder of her eponymous label speaks up on the ineffable, inimitable quality of her products in celebration of the new Pillow Talk Beauty Soulmates Collection.

Gemma
Four years on from her first Vogue Singapore cover, the newly minted Cartier ambassador delves into her role as Edna in Duke Johnson's romantic noir, the beauty of changing identities and going for gold in her latest creative ventures.

Star RHYTHM
Lensed here in Dior’s haute couture designs, Jisoo—global music phenomenon, captivating actress and the founder of her new label, Blissoo—discusses her career evolution with Amortage, the courage of fresh beginnings and her profound philosophy of cherishing happiness in the present moment.

PAT KRAAL
The former supermodel speaks to Vogue Singapore about her illustrative journey through fashion, redefining ageing with unapologetic radiance and empowering others to embrace their golden chapter.