Books, paintings, wines, sport paraphernalia-a collection of tastes, interests, hobbies and passions that amount to a worldview or headspace. It's the concept behind the world's largest Richard Mille flagship, which opened its doors in October at 1 St Martin's Drive in Singapore.
What's interesting is that of the 11 bespoke areas in the 700-square-metre space, only two are overtly dedicated to watches. There's a viewing gallery akin to a boutique, and a watchmaker's crafting space. Everything else is dedicated to hospitality: spaces for dining, watching sports, an open bar, a living room-like hub, a hidden library and an outdoor riad inspired by the Mediterranean where Richard Mille was born.
It is, in other words, an embodiment of a new perspective. This is apt for the 24-year-old company where the reins have been passed from co-founders Richard Mille and Dominique Guenat to a second generation. Besides this plush new destination, some of the most noticeable changes have been introduced by two women who now hold top positions: creative and development director Cécile Guenat, and brand and partnerships director Amanda Mille.
"When I arrived," recounts Guenat, "they asked me to do special pieces. Much more ladies-oriented jewellery pieces." It made sense then as she was trained and had worked as a jewellery designer. Fast forward eight years and her ambit has grown to encompass the entire suite of the brand's creative output. "Because I'm the next generation, it was quite logical that at a certain point I take over," she explains matter-of-factly.
Denne historien er fra December 2023-utgaven av Vogue Singapore.
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Denne historien er fra December 2023-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Genetic Make-Up
Digital filters, but with real-life consequences. Vogue Singapore considers the implications behind a new generation of parents choosing to edit pictures of their children.
Mythic ROMANCE
Dior's Cruise 2025 collection transports us to the enchanting landscapes of Scotland, blending romantic narratives with modern allure.
AN ASYLUM
Co-founders Jaren Neo and Becky Ng speak to Vogue Singapore on the driving force behind their label, its in-house residency programme and their hopes for a more supportive creative ecosystem.
Metropolis of IMAGINATION
Moncler debuts The City of Genius in Shanghai, a bold celebration of creativity featuring an eclectic line-up of visionary co-creators.
STANDING Tall
The Louis Vuitton Cruise 2025 collection was an exploration of postmodern architecture and the future through sharp tailoring, romantic draping and ornamental detailing.
WATERWORKS
In an era of power showers, cold plunges and #Shower Tok, there's still merit to be found in slowing down for the age-old ritual of bathing.
First CLASS
Education is the most powerful weapon, a noble pursuit that these three watches and jewellery brands have embarked on with different approaches.
A New FRONTIER
The nearly two-century-old watchmaker Jaeger-LeCoultre has crafted its first olfactive identity courtesy of perfumer Nicolas Bonneville.
House PROUD
Two symbolic homes come together in Louis Vuitton's latest haute horlogerie creation: a pocket watch that honours its historic trunk manufacture in Asnières and its cutting-edge watchmaking facility in Geneva.
Kindred SPIRITS
After years of living in the shadow of a traumatic family secret, Preeti and Sellam Nair have arrived at a new lease of life where hopes and dreams thrive alongside their mother-daughter bond.
