Born in the rural plains of Uttarakhand a state in Northern India and the daughter of a farmer father and homemaker mother, Preeti Verma's upbringing could not be further from the glitz and glamour of the fashion world. She graduated with a degree in arts from the University of Northern India, and worked as an artistic director at a commercial creative agency. It wasn't until years into her advertising career did the idea of working in fashion enter her peripheral. Recalls Verma of her decision to explore the buzzy yet turbulent industry: "After working in advertising for more than a decade, I wanted to pursue other opportunities in art and design. Fashion has been a budding area of interest for me for quite some time, and with a little confidence and the encouragement of friends I started Runaway Bicycle."
Verma's brainchild was officially launched in 2016. A sustainable brand that prides itself on incorporating traditional Indian weaving techniques, Runaway Bicycle's garments exude effortless flair and style for daily wear. Oversized cotton dresses and knitted separates in concentrated shades of bumblebee, vermillion and indigo are paired with light and flowy silk accessories. Each garment is spun from scratch and painstakingly hand-weaved to become timeless staples that exhibit unparalleled craftsmanship.
Shares Verma of the brand's ethos and design beliefs: "We want to make clothes designed to be handed down to the next generation, clothes that are not susceptible to trends. There is heavy emphasis on attention to detail, with every stitch and cut considered in their placement and serving a functional purpose."
Denne historien er fra January/February 2024-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January/February 2024-utgaven av Vogue Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
As You Like It
Slender new designs to the Tiffany & Co. Lock collection make it a breeze to style and wear. Vogue Singapore's editor-in-chief Desmond Lim takes the jewels for a spin on Aimee Cheng-Bradshaw, Christabel Chua and Lennard Yeong.
In Its Own Way
It’s easy, low-stakes even, to praise a classically beautiful watch. How about trying to appreciate and understand timepieces with aesthetics that challenge?
Fashion's Fresh Slate
As we contend with some of the industry’s biggest shake-ups, fashion experts weigh in on their predictions for the new season.
LAU FEY
After winning her first Grammy, the songbird opens up about her Asian upbringing, body-doubling with her twin sister and how she sends her music through time.
Sasha
With a career spanning several decades, countless runway shows and the record as the longest-serving model for Prada, the Russian supermodel and artist is widely recognised as one of the defining faces of the 2000s. Today, fashion's ultimate muse returns to grace the cover of Vogue Singapore's September issue, channelling the best of '80s kitsch and maximalism amid a flurry of daring silhouettes, striking embellishments and exuberant neon hues.
An Actor PREPARES
Ahead of her new film 7he ustigators, Oscar-nominated actor Hong Chau sits down to talk about her preparation for the role, how her relationship with acting has evolved and what success means to her.
CHYPRE &CHIC
After 71 fragrances in the house's 187-year history, Hermès debuts its first chypre scent. Here's why Barenia, and the whopping 998 tests it took to birth it, matters to perfumer Christine Nagel.
DECORA PLAY
In our local fashion landscape, where style often veers towards the plain and conventional, embracing the kitsch and vibrant world of Decora fashion represents a courageous defiance of the norm. Natasha Aliya Dawson, a local Decora dresser, talks about her journey with this bold style.
On BEAT
H&M Studio's new autumn/winter 2024 collection is an ode to jazz musicians.
A NEW VISION
Daniel Lee's Burberry is at once a profound reflection of the past and a projection into the future. In a photo shoot capturing the essence of the new Burberry, Lee is joined by English supermodel Karen Elson and Thai actor Bright Vachirawit.
